Coffee is STILL for Closers: 3 Things Needed to Close Any Sale

Wednesday, 8 August, 2018

Strategy, Marketing & Sales

The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you...
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Continuous Improvement Part 1: A Culture of Change and Results

Tuesday, 7 August, 2018

Process Innovation

I often wonder: Why does Continuous Improvement work in some organizations and not in others? I think the difference must be the organization’s culture and acceptance to change. Management is crucial...
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Continuous Improvement Part 2: It Starts with the Customer

Tuesday, 7 August, 2018

Process Innovation

For Continuous Improvement to be effective and sustainable, it requires a systems approach involving the entire organization. Management should guide the organization in four fundamental areas to...
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Make sure you Qualify before you Diversify

Tuesday, 7 August, 2018

Strategy, Marketing & Sales

As your company prepares to diversify into an adjacent market of its current business—or, as it prepares to adapt existing products or services to enter a brand new market—be sure to take a long,...
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What is a Minimum Viable Product and How Do I Create One?

Tuesday, 7 August, 2018

Product Design & Development, Entrepreneurs

How a minimum viable product will launch your product-based startup. There’s plenty of conversation in the startup world around minimum viable product (MVP). How do you define minimum viable...
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