MAGNET's recent Lighthouse Tour at Welser Profile was an enlightening experience, showcasing not just the technological advancements in manufacturing but also the rich history and deep-rooted values of a company that has been a cornerstone in the industry for centuries. This visit, in collaboration with the Medina County Economic Development Association, was a part of MAGNET's ongoing efforts to highlight local manufacturers who are leading the charge in Industry 4.0 integration.

A Legacy of Innovation

Welser Profile, with its global headquarters nestled in the foothills of the Austrian Alps, is not just another manufacturing company. As CEO Bill Johnson passionately shared with the group, Welser Profile’s history dates back over 360 years, beginning in 1664. The company started with simple yet essential products like pots, pans, nails, and horseshoes, and has evolved into a global leader in roll-formed special steel profiles, which are used in every facet of life. Today, Welser operates five production locations worldwide, employing 2,500 people, with 200 of those based right here in Valley City, Ohio.

Johnson emphasized that Welser is more than a business; it’s a family-owned enterprise that values passionate innovation, social responsibility, and community involvement. These values have guided the company through centuries of change and continue to drive its success today.

Innovation Meets Industry 4.0

One of the highlights of the tour was the demonstration of Welser’s integration of Industry 4.0 technologies into their production processes. In addition to the state-of-the-art roll forming operation that utilizes state-of-the-art technologies, Welser also uses advanced robotics, including an automated storage solution that utilizes QR codes for efficient piece retrieval. This system is a perfect example of how Welser is embracing modern technology to enhance efficiency and precision in manufacturing.

Engineers in the global headquarters in Austria collaborate with the Valley City location to design and refine the processes that are implemented across all of Welser’s global locations. This ensures that whether you’re in Austria, Germany, or Ohio, the standards of production remain consistently high.

A Focus on the Future

Welser Profile is keenly focused on the future of manufacturing. The company is deeply involved in community engagement, particularly in exposing young students to the world of manufacturing. Johnson mentioned their efforts to start student engagement as early as the third grade, a strategy that underscores their belief in creating opportunities for future generations.

As the company continues to grow, it remains committed to workforce development, viewing it as a training challenge rather than a labor problem. With a robust apprenticeship program, Welser ensures that 10% of its workforce is continually learning and developing, positioning the company and its employees for long-term success.

A Model of Success

The Lighthouse Tour at Welser Profile was a testament to the power of combining history with innovation. The company’s ability to maintain its core values while embracing cutting-edge technology is a model for other manufacturers aiming to succeed in today’s fast-paced, ever-evolving industry landscape.