Blog posts tagged with Success Story

Success Through Ideation: Mar-Bal Inc.

February 23, 2016 by Liz Fox

  Ideation sessions play a crucial role in the innovation process and lead to the culmination of new products, processes, and a sense of collaboration within the business. MAGNET often utilizes these techniques to help companies achieve growth through creativity, and a recent engagement with plastic molding company Mar-Bal Inc. was no exception. Founded in 1970 and headquartered in Chagrin Falls, Mar-Bal manufactures BMC Thermoset composite products and customized materials. The company wanted to understand more about the ideation process as well as the overarching theme of driving innovation throughout their business, which resulted in the first Mar-Bal Innovation Summit. Held at the MAGNET facility in downtown Cleveland, the two-day workshop featured MAGNET growth advisors and engineers engaging with key members of the Mar-Bal team, helping them foster ideas that could potentially streamline operations and bring large-scale improvements to the company. “There has to be a process,” said Ron Pauff, Mar-Bal’s Director of Global Marketing. “This ideation summit allowed us the opportunity to step back from our daily lives and come to an environment where we could spend time understanding the needs of the customers.” “It’s kind of a blend of structure and free flowing imagination. There are rules, and there

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