New Product Design & Launch
Experience that helps you mitigate new product launch risk
MAGNET’s experience with new product development both with manufacturers and startups follows a strict Product Market Fit – Prototyping – Scaling process.
Working together with our expertise and your internal team’s company and industry knowledge helps mitigate some of the risk with launching new products. Our startup and manufacturing expertise helps you through these complex stages.
Product Market Fit
Pursuing the wrong product idea can drain time, capital, and internal resources, making it essential to validate opportunities early and focus investment on the ideas with the greatest potential. MAGNET helps manufacturers evaluate customer needs, market opportunity, patent landscape and freedom to operate, and the likely investment required to bring a product to market. With this practical guidance, companies can reduce new-product risk, make better go/no-go decisions, and move forward with confidence.
“The company has grown significantly with the help from MAGNET. We have received additional investment from GLIDE and are currently working under contract with the Air Force through the SBIR Program.”
Mark Haberbusch, Founder, President & CEO of NeoEx
Prototyping
Prototyping reduces uncertainty and decreases risk by catching design flaws before full-scale production. MAGNET supports every stage of prototyping - from selecting the right material to durability testing. Whether you decide to manufacture your product yourself or find a manufacturer to produce it for you, MAGNET has the tools to scale up your prototype into full production.
"MAGNET engineers were an integral part of our new product development process. We had an innovative product idea, the “Stinger”, which improves the safety and performance for substation and lines workers maintaining high voltage energized switches. MAGNET assisted FirstPower to design, prototype and scaleup quickly using 3D additive, as well as optimize the manufacturing and quality processes."
Jack Harley, President, FirstPower Group LLC
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Scaling
"MAGNET’s expertise was crucial in scaling our operations. Their support in refining our prototype and navigating the path to market enabled us to grow efficiently and attract early customers.."
Chris Matney, Founder, S4 Mobile Laboratories
Advanced Manufacturing Fund
The Advanced Manufacturing Fund (AMF) invests in high-potential early-stage manufacturing companies in Ohio and helps them navigate the unique business-building and funding challenges that manufacturing start-ups face. We exist because advanced manufacturing companies often struggle to attract early-stage funding. Compared with software and service businesses, manufacturing startups typically require more time and capital to achieve scale. The AMF attempts to fill this gap by offering a unique combination of right-sized funding and expert advice from experienced investors and economic development partners. Along with our investment partner JumpStart, MAGNET also offers expert advice and technical support to our investor group and portfolio companies.
Learn More About MAGNET'S New Product Design and Launch Services
Bringing a new product to market involves more than a good idea. Companies must validate the opportunity, refine the design, build and test prototypes, prepare production processes, and make informed decisions at every stage of the journey.
MAGNET helps manufacturers and startups reduce the uncertainty, risk, and operational barriers that can slow product development or derail a launch. From early concept evaluation through prototype development and manufacturing scale-up, our team provides practical expertise to help turn promising ideas into market-ready, scalable products.
Whether you are exploring a new product opportunity, preparing to manufacture for the first time, or ready to scale production, MAGNET can help you move forward with greater clarity and confidence.
Get in touch with an expert.
Andrea Navratil
New Product Design and Launch Service Director
Andrea leads efforts to move startup manufacturing technologies from concept to commercialization and secures funding to support their growth. Prior to joining MAGNET, Andrea spent the majority of her career at American Greetings, where she honed a unique skill set in new product development. Her work focused on bringing products to new markets and industries, ultimately leading to the creation of a department dedicated to front-end research and identifying behavioral shifts in the marketplace.