Reed Stith

Recent Posts

Manufacturing’s 9-Step Process for a Successful Product Development and Launch

Thursday, 11 April, 2019

Product Design & Development

Maybe you’ve heard: new product launches are often unsuccessful. Some studies state failure rates near 95%. Successfully establishing a new product or product innovation takes meticulous planning,...
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How Products and Services Fit Into a Successful Manufacturing Strategic Plan

Thursday, 28 March, 2019

Strategy, Marketing & Sales

This post is part of a series on creating a manufacturing business strategic plan, which reflects your goals and guides the strategic direction of your company. This is the second post in the series.
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Why a Thorough Market Analysis is Crucial to a Successful Strategic Plan

Thursday, 21 March, 2019

Strategy, Marketing & Sales

This post is part of a series on creating a manufacturing business plan, which reflects your goals and guides the strategic direction of your company. This is the first post in the series. Your...
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10 Steps to Develop an Effective Marketing Plan Before You Launch Your New Product or Service

Thursday, 7 March, 2019

Strategy, Marketing & Sales

We can all agree that for a business to be successful, it needs customers. But to attract, retain, and grow your customer base, you need show them how your product or service provides real value they...
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How to Effectively Market Your Manufacturing Business on LinkedIn

Thursday, 31 January, 2019

Strategy, Marketing & Sales

Since its inception in 2003, LinkedIn has racked up more than 562 million users worldwide. Among those users, 61 million are senior-level influencers, while another 40 million are their companies’...
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