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Blog: Manufacturing Insights

Local manufacturer implements long-term digital marketing, sales strategies to position for growth

Friday, 18 November, 2022

Marketing & Sales, case study

OmegaOne, a manufacturer of stainless-steel hose fittings in Willoughby, Ohio, was looking to grow its business by creating a foundational marketing strategy and program. Its president turned to...
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MAGNET Solidifies Food Group's Brand Identity and Digital Presence for Strategic Growth

Wednesday, 9 November, 2022

Marketing & Sales, Strategy

Innovation Food Services (IFS), originally founded in 2002 as Red’s Catering, started as a food service provider to daycare centers. In 2008, IFS transitioned to its current name and expanded its...
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How to Write a Blog Post for Your Manufacturing Business

Wednesday, 24 August, 2022

Marketing & Sales

Remember the feeling of being assigned an essay in school, when you knew what you needed to write about, but didn’t know where to start or couldn’t find the right words to string together? Blog...
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New Website, Market Research Help Company Secure Funding, Suppliers

Tuesday, 21 June, 2022

Innovation, Marketing & Sales, Technology, Strategy

Background Formed in 2021 as a privately held subsidiary of Pittsburgh Mineral & Environmental Technology (PMET), Brixx Technology uses a patented technology that repurposes power plant fly ash and...
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Webinar: Ditch the Sales Pitch

Tuesday, 29 March, 2022

Manufacturing, Marketing & Sales, Marketing

MAGNET’s Business Development team, in conjunction with the Greater Akron Chamber and Canton Regional Chamber of Commerce, is hosting a webinar on Wednesday, April 13, 2022, titled Building...
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5 Ways Manufacturers Can Take Their Marketing Collateral to the Next Level

Thursday, 24 October, 2019

Marketing & Sales

Manufacturers are no stranger to sales success from word-of-mouth referrals and growing existing customers. While these tactics are timeless, more manufacturers are reaping the benefits of modern...
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Manufacturers: Avoid These 3 Frequent Failures of a Product Launch

Thursday, 20 June, 2019

Marketing & Sales

Did you know 70% of all new product launches fail? While manufacturers may feel a sense of urgency to introduce a new product or service to market, testing thoroughly before launch can mean the...
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How Products and Services Fit Into a Successful Manufacturing Strategic Plan

Thursday, 28 March, 2019

Marketing & Sales

This post is part of a series on creating a manufacturing business strategic plan, which reflects your goals and guides the strategic direction of your company. This is the second post in the series.
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10 Steps to Develop an Effective Marketing Plan Before You Launch Your New Product or Service

Thursday, 7 March, 2019

Marketing & Sales

We can all agree that for a business to be successful, it needs customers. But to attract, retain, and grow your customer base, you need show them how your product or service provides real value they...
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How to Effectively Market Your Manufacturing Business on LinkedIn

Thursday, 31 January, 2019

Marketing & Sales

Since its inception in 2003, LinkedIn has racked up more than 562 million users worldwide. Among those users, 61 million are senior-level influencers, while another 40 million are their companies’...
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Coffee is STILL for Closers: 3 Things Needed to Close Any Sale

Wednesday, 8 August, 2018

Marketing & Sales

The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you...
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What is a Minimum Viable Product and How Do I Create One?

How a minimum viable product will launch your product-based startup.