Ohio Manufacturing Blog | MAGNET

Why Most Manufacturers Fail at Prioritizing Tech Projects

Written by Joe Work | October 31, 2025 at 5:39 PM

You walk into your facility Monday morning, and the familiar chaos greets you. Machine 3 is acting up again. The shipping department needs answers about that delayed order. Your biggest customer wants a quote by end of day. Meanwhile, that automation project you've been thinking about for months sits on the back burner – again.

Sound familiar? You're not alone. Most manufacturing leaders I work with feel trapped in this endless cycle of putting out fires while the bigger opportunities slip away.

Here's what I've learned after years of helping Northeast Ohio manufacturers break free from this pattern: The companies that thrive aren't the ones avoiding urgent issues. They're the ones who've figured out how to step back and tackle the root causes systematically.

When Everything Feels Urgent

If you’ve been putting off looking into automation, you’re not alone. Most business owners don’t get serious about implementing automation until the lack of it has a glaring impact on their business. Many leaders get to the point where they’re pulled in so many different directions, they feel like it’s almost impossible to keep running the business. Maybe you’ve thought to yourself, ‘I can't be down on the floor all the time!’ because you’re also responsible for addressing customer issues and engaging with your sales and marketing team. 

Every minute you spend fighting fires equals lost opportunities. And that’s when it’s time to look for a better solution. 

You might realize you don’t have the resources to identify or launch the right automation solution. That’s normal. Many business owners are skilled in finance or sales or strategy; they’re not immersed in all the technical possibilities of their manufacturing floor. (If that’s you, MAGNET can help.)

Starting the Automation Conversation

Once you’ve decided to look into an automation solution, the first step is to gather your leadership team. Think about what departments will be affected both upstream and downstream of a potential project, and then decide who to invite. I suggest having at least the following people in the room for the first meeting. Depending on the size of the company, one person may be responsible for multiple roles.

  • Owner / CEO
  • Internal project owner – The “champion” who will make things happen
  • Product Manager – This person is responsible for the product, has knowledge of the technical details and production processes
  • Production Manager – The person who will have to live with the results of the project on a day-to-day basis and understands the capabilities of the staff and impact a new system will have on the operations
  • Engineering Manager – The person who will need to have knowledge of the equipment and relay information to a maintenance team to keep the system running
  • IT Manager (depending on project type) – The person who has access to plant networks and cloud based environments to transmit data. This role is essential to machine monitoring projects

When I meet with leadership teams to discuss technology priorities, more often than not, it becomes obvious they've never had this conversation before. I ask about priorities, issues, possible approaches, success metrics, and specifications; their answers are all over the map.

What does it look like to have no shared vision? The production manager wants machine monitoring. The quality director pushes for automated inspection. The owner worries about labor shortages. Everyone has valid concerns, but no framework for choosing where to start.

This fragmentation paralyzes progress. When everything feels equally important, nothing moves forward.

With everyone in the same room, measure the capability of your internal staff to determine if you have the resources to execute a project. If that’s a yes, identify the pain a specific issue is causing. Ask the group if any of these resonate: 

  • Lower production = lost revenue
  • Lower margins on products due to additional labor content, re-work, scrap
  • Lost opportunities due to equipment not running efficiently
  • Turnover due to the difficulty of a job; difficulties keeping a process staffed
  • Capacity: What's slowing us down right now?

Breaking the Bottleneck of Indecision

The companies that break through this bottleneck follow what we call the D1–D4 process. It's designed around one core principle: risk aversion through step-by-step validation.

D1 - Define: Develop rough concepts and magnitude price estimates. Create alignment by bringing the right people together – not just manufacturing, but planning, HR, quality, anyone who'll be impacted by the change – to hash out specifications, requirements, and most importantly, shared goals. This step is where you determine if the project is financially viable.

D2 - Discover: Test and prototype before committing big money. This phase might cost $10-15K, but it prevents $300K mistakes.

D3 - Develop: Design the full solution based on what you learned.

D4 - Deliver: Deploy and optimize.

This approach is a great way to start small and build your confidence in the process at each stage. It’s a step-by-step confirmation for everyone involved that this project is the right project. 

Take a current project we're working on with a local manufacturer. They landed a massive contract requiring them to triple their current annual production rate; a problem most would love to have. But they lacked the capacity. Instead of rushing to buy expensive equipment, we started with D1. We defined exactly what success looked like, who would be impacted, and what constraints we faced. Only then did we move to prototyping solutions.

Choosing Projects That Actually Deliver

Here's where most manufacturers get it wrong: they think about technology in isolation. "We need this machine" or "We should implement that software." But technology doesn't exist in a vacuum.

When that manufacturer I mentioned earlier doubles capacity to fill its huge new order, the ripple effects are substantial. Their purchasing team needs to source materials for triple their current production rate. HR needs to find people with technical skills to run more sophisticated equipment. Shipping needs space and logistics for dramatically increased output.

Miss any of these upstream or downstream impacts, and your technology investment becomes a bottleneck instead of a solution.
The smart approach? Map out every department and process your technology change will touch. Get those people involved early. Make sure your solution solves the whole problem, not just one piece of it.

The Risk of Leadership Misalignment

I've seen promising tech projects fail not because of technical issues, but because leadership wasn't truly aligned. Maybe the owner was committed, but the production manager felt left out of the decision. Or the finance team supported it on paper but balked when implementation required their time and resources.

This happens more often than you'd think. Companies will invest months and significant money into a project, only to hit roadblocks because someone essential wasn't bought in from the start.

The fix is uncomfortable but necessary: honest conversations upfront. Get everyone in the room. Hash out concerns. Make sure you have genuine consensus, not just polite agreement. Even with a good process, you need complete honesty and transparency from everyone involved.

Focus Is the Fastest Way to Progress

The manufacturers that make real progress understand the power of starting small and building momentum. Let’s look at three instances of companies implementing machine monitoring. 

Andy McCartney, President & Owner of Bowden Manufacturing, explains, “We had tried a bunch of different ways to see if that was a productive day, a productive shift, but most of that is a history lesson. We knew technology was developing to find out what was actually happening and transpiring on the shop floor that didn’t require a lot of energy and effort for us to be able to collect data.” McCartney took advantage of a free trial to see if machine monitoring would help his machine shop: 

 

Another client of ours wanted machine monitoring across their 30+ machines. Instead of trying to implement everything at once, they started with two machines for a couple of weeks. They liked what they saw, expanded to six machines, then eventually scaled to all 30.

A third client took a similar approach. They have over 100 machines but started by testing different monitoring solutions on just a few. They're comparing providers, understanding what data they actually need, and building confidence before making enterprise-wide decisions. They’re proving on a small scale that this project will give them the payback they’re looking for – in this case, the right data.

This "pilot project" approach works because it gives you quick wins. Your team sees results fast. Leadership gets excited about the possibilities. And you learn what works – and what doesn't – before making major investments.

The Path Forward: Stop Fighting Fires, Start Building Solutions

Here's the uncomfortable truth: You'll never get ahead by only reacting to today's problems. Those daily shop floor issues you're managing? They're symptoms. The real problems are systemic – outdated processes, insufficient capacity, lack of data visibility, manual operations that should be automated.

The manufacturers who break free from this cycle make a conscious decision to step back and address root causes. They invest time upfront to get aligned. They start small to build confidence. They think systemically about how changes will impact their entire operation.

This isn't about having unlimited resources or being a tech-savvy company. Some of the most successful implementations I've seen came from small manufacturers who knew they needed help and weren't afraid to ask for it.

The key is having a systematic approach that reduces risk while building organizational capability. Whether you tackle it internally or work with partners like MAGNET, the principles remain the same: define clearly, test thoroughly, scale thoughtfully.

Your daily fires aren't going away. But with the right technology foundation in place, you'll have systems and capabilities that prevent many of those fires from starting. The choice is yours: keep fighting today's battles, or start building tomorrow's solutions.

 

Joe Work is a Senior Growth Advisor who leads MAGNET's Industry 4.0 & Advanced Technology consulting area. He helps manufacturers move to the next level with technologies like IIoT, robotics deployment, machine monitoring, digital twin, and more.

 

 

Make Your Next Technology Decision with Confidence

If you're ready to start the tech project conversation, don't do it alone. Going through MAGNET's Smart Manufacturing Assessment will give you and your team:

  • A shared understanding of your current digital capabilities—and how you compare to other Northeast Ohio manufacturers
  • Alignment across IT, engineering, and operations on which technologies matter most right now
  • A ranked roadmap of tech initiatives tailored to your business goals and maturity level

For a limited time, MAGNET is offering the Smart Manufacturing Assessment for just $500 (normally a $2,000 value) to qualifying Northeast Ohio manufacturers.

"I highly recommend working with MAGNET and completing the Smart Manufacturing Assessment. It’s an effective way to benchmark your company against others in your industry and identify potential strengths and areas for improvement. After reviewing the results and discussing them with your team, you’ll receive clear, actionable steps to help move your company forward—which is the ultimate goal."

- Janet Dyer, President, REM Electronics

Schedule your Smart Manufacturing Assessment now and let's take the guesswork out of modernization, together.