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Improve Your REVENUE With Proven and Practical Sales Solutions

When was the last time you looked objectively at your sales process and asked yourself, “Can we do better?” or “What should we be doing differently?” Selling is hard work! It requires good communication skills, strong product and application knowledge, market savvy, and much more. It also requires the “Four Ps": preparation, persistence, passion, and performance. There are literally thousands of self-help books and an equal number of consultants hawking various techniques and approaches to improve selling. Don’t waste your time with gimmicks. MAGNET takes the stress and strain out of finding the best solutions, ensuring you get more out of your manufacturing sales activities.

What We Hear

If you're dissatisfied with the lack of manufacturing sales you’re getting, we can help address these common problems:

  • Stagnant-to-no revenue growth
  • Ineffective use or lack of a CRM tool
  • Little or no formal sales training
  • Improper balance of “Farmers” vs. “Hunters”
  • Loosely defined sales process
  • Poor prospecting techniques
  • Lack of proper goal setting and KPIs
  • Customer relationships are mostly “transactional”
  • Sales organization structure not ideal
  • Poor coordination with reps and distributors

Unfortunately, many sales organizations lack the necessary processes, tools, and training to make them truly effective. This is a fairly common occurrence and often results in a reactive rather than proactive approach to selling. Help your team win more business with our sales education materials, training, and tools.

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What We Provide

Our manufacturing sales experts use smart strategies and proven processes to attract more people who are eager to buy from your business, then convert them into sales at higher levels and more often. Our customizable sales solutions include:

  • Sales strategy and coaching
  • Training and skills development
  • CRM selection and implementation
  • KPI selection and implementation
  • Value messaging creation
  • Sales playbook creation
  • Sales process development
  • Sales rep network evaluation
  • Organizational improvements
  • Distribution channel strategies

You can’t afford to be complacent. Our sales solutions have the following common goals in mind: To improve the effectiveness of your sales team, expand and strengthen your customer relationships, and grow your revenues.

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What It Means for Your Business

Partnering with MAGNET means you can expect quick and demonstrable results that are replicable, repeatable, and scalable for the long term. By strengthening your manufacturing sales foundation and elevating your capabilities, you will enjoy the following benefits:

  • More capable and professional salespeople
  • Improved productivity
  • A clearly defined and improved process
  • KPIs to drive the right selling behaviors
  • Increased management visibility
  • Better use of customer engagement tools
  • Consistent and compelling messaging
  • Advanced go-to-market sales structure

We can help provide not only the vision and building blocks, but we can also aid in the implementation and execution of upgrading your manufacturing sales processes, systems, and skills.

Discover the Ways MAGNET Can Help You Grow Today

MAGNET has more than 35 years of experience helping manufacturers just like you grow your company, launch new ideas, and strengthen your workforce. Our team of experts in engineering, manufacturing, sales and marketing, and other functional areas is backed by a vast network of highly qualified service partners, vendors, universities, and like-minded economic development organizations.

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Additional Services

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Strategy Solutions

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Marketing Solutions

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What Makes MAGNET Different?

MAGNET is mission-based, meaning we exist not to make a profit, but to support the health and vitality of the manufacturing sector in Northeast Ohio. We do this one client and one engagement at a time by impacting your business in meaningful and measurable ways.

Consequently, we don't overprice or upsell our services. We ask our clients after every engagement to grade our performance and the impact we're making on their business, and we do this repeatedly for three years to ensure our work is generating the expected results over the long term. Our financial sponsors and partners require this level of accountability and scrutiny. If we aren’t helping your top and bottom line in impactful ways, we aren’t fulfilling our mission. We're proud to say we've helped companies thrive for more than 36 years.

“We faced many different challenges, from operational and systemic problems within our manufacturing processes to turnover issues with employees. I initially thought a consultant would come in and use a lot of data to drive results. But MAGNET came in, sat with me and my team, and asked a series of simple, engaging questions to understand our business. [They] worked with me to figure out problems ranging from employee retention to financial impact to plant floor metrics. It’s really refreshing to work with someone like that.”


— Larry Fulton, CEO, LEFCO Worthington