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A Fresh Perspective for Sustainable Growth

Thrive as a Northeast Ohio Manufacturer

Putting your business on a path of sustainable growth and improved competitiveness doesn't have to be complicated. Capitalizing on opportunities and adapting to an ever-changing market landscape requires insight, careful planning and skillful execution. MAGNET’s resources, experience, and proven capabilities help simplify the process. Our practical approach and portfolio of customizable solutions will get your business focused in the right direction and help you attract and win over customers — by enhancing the effectiveness of your manufacturing sales and marketing activities.

Group 10 (1) How Well Do You Understand Your Markets?

Leverage our market research and analytical solutions to gain clearer, more detailed market insights and perspectives that enable you to make more informed strategic decisions.

Group 11 (1) What New Opportunities Do You See?

With a better understanding of your target markets, we can help you more readily identify where opportunities exist and position your business to succeed.

Group 12 Are You Evolving With the Times?

Get much more out of your sales and marketing efforts. We’ll help you attract and engage with target audiences by utilizing the latest techniques, tools, and digital technologies while avoiding unnecessary complexity.

Edit Are You Realizing Your Goals?

Our solutions are practical, measurable, and generate rapid results. Start transforming your business today!

 
Build a Customized Solutions Package

Our team of experts will help you identify and evaluate opportunities for revenue growth and improved earnings. We’ll also formulate strategies and tactics to ensure you’re engaging with prospects and customers in a compelling and creative manner throughout their buying process.
strategy@2x

Strategy Solutions

  • Growth strategy assessment
  • Strategic plan development
  • Primary and secondary market research and analysis
  • Customer surveys and interviews
  • Peer and competitor research and analysis
  • Market adjacency analysis and selection
  • Target market entry and penetration
  • Strategic coaching and execution planning
  • Leadership team development
  • Cultural assessment and recommendations

 

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marketing@2x

Marketing Solutions

  • Marketing strategy and coaching
  • Lead generation initiatives
  • Voice of customer interviews
  • Content marketing
  • Website development and optimization
  • New collateral
  • Rebranding
  • New product development and launch support
  • Virtual CMO

 

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sales@2x

Sales Solutions

  • Sales audit, strategy, and coaching
  • Process analysis and enhancement
  • Value proposition creation
  • Training and skills development
  • Sales scripting, tools, and playbook
  • KPI development
  • Customer segmentation process
  • CRM selection and implementation
  • Distribution channel strategies
  • Virtual CSO/CGO

 

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Discover the Ways MAGNET Can Help You Grow Today

MAGNET has more than 35 years of experience helping manufacturers just like you grow your company, launch new ideas, and strengthen your workforce. Our team of experts in engineering, manufacturing, sales and marketing, and other functional areas is backed by a vast network of highly qualified service partners, vendors, universities, and like-minded economic development organizations.

Grow With Us

“We faced many different challenges, from operational and systemic problems within our manufacturing processes to turnover issues with employees. I initially thought a consultant would come in and use a lot of data to drive results. But MAGNET came in, sat with me and my team, and asked a series of simple, engaging questions to understand our business. [They] worked with me to figure out problems ranging from employee retention to financial impact to plant floor metrics. It’s really refreshing to work with someone like that.”

 

— Larry Fulton, CEO, LEFCO Worthington

Why MAGNET?

MAGNET’s mission is to help local manufacturers thrive. As a mission-driven consultancy and advisory organization, our team of experienced growth advisors and service partners drives business growth, innovation, operational improvements, and much more.

Because we have no profit motive, we measure the effectiveness of our consulting services and work based on their economic impact, and we ask all of our clients validate this impact after every engagement. This requires us to focus on generating meaningful and measurable results — and holding ourselves to a high standard of performance and accountability.

MAGNET is a non-profit consulting group focused on growing Northeast Ohio's manufacturing industry to unlock prosperity in our region. Our practical consulting helps start-ups thrive and small- and medium-sized companies transform with technology, innovation and talent. We create jobs and drive change by collaborating with manufacturing CEOs, governments, community leaders and educators to solve problems and build opportunities. MAGNET is part of the NIST and Ohio Manufacturing Extension Partnership (MEP) program to support small and medium manufacturers across the US. 
MAGNET

1800 East 63rd Street

Cleveland, Ohio 44103

216-543-1222
 
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© MAGNET: The Manufacturing Advocacy and Growth Network An Ohio MEP Affiliate