Manufacturers: Avoid These 3 Frequent Failures of a Product Launch

Thursday, 20 June, 2019

Strategy, Marketing & Sales

Did you know 70% of all new product launches fail? While manufacturers may feel a sense of urgency to introduce a new product or service to market, testing thoroughly before launch can mean the...
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How Products and Services Fit Into a Successful Manufacturing Strategic Plan

Thursday, 28 March, 2019

Strategy, Marketing & Sales

This post is part of a series on creating a manufacturing business strategic plan, which reflects your goals and guides the strategic direction of your company. This is the second post in the series.
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Why a Thorough Market Analysis is Crucial to a Successful Strategic Plan

Thursday, 21 March, 2019

Strategy, Marketing & Sales

This post is part of a series on creating a manufacturing business plan, which reflects your goals and guides the strategic direction of your company. This is the first post in the series. Your...
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10 Steps to Develop an Effective Marketing Plan Before You Launch Your New Product or Service

Thursday, 7 March, 2019

Strategy, Marketing & Sales

We can all agree that for a business to be successful, it needs customers. But to attract, retain, and grow your customer base, you need show them how your product or service provides real value they...
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How to Effectively Market Your Manufacturing Business on LinkedIn

Thursday, 31 January, 2019

Strategy, Marketing & Sales

Since its inception in 2003, LinkedIn has racked up more than 562 million users worldwide. Among those users, 61 million are senior-level influencers, while another 40 million are their companies’...
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Coffee is STILL for Closers: 3 Things Needed to Close Any Sale

Wednesday, 8 August, 2018

Strategy, Marketing & Sales

The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you...
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Make sure you Qualify before you Diversify

Tuesday, 7 August, 2018

Strategy, Marketing & Sales

As your company prepares to diversify into an adjacent market of its current business—or, as it prepares to adapt existing products or services to enter a brand new market—be sure to take a long,...
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