Detail: 7 years ago, entrepreneur Gordon Daily identified a need he considered essential to the average consumer: the ability to experience exciting, potentially transformative events without having to be there in physical form. Deciding this concept offered an array of business possibilities, he collaborated with fellow Case Western alums Justin Hartman and Ron Hopper and expanded the idea by developing BoxCast, a video-streaming device that produces high-definition footage capable of being streamed around the world from an online source.
Growth Challenge: While Daily’s idea provided a stable foundation for his ambitious venture, the operation was met with several challenges during the development process. Product assembly and unit cost remained a primary concern, and technicians worked under the weight of abysmal time constraints. Frustrated by these obstacles, BoxCast turned to MAGNET for help.
“What was great about MAGNET is they gave a really nice, well-rounded picture of all the different potential issues that we’d have to address to help make sure we had the right balance, that we weren’t obsessing in certain areas at the expense of something else that was going to prove to be more fatal,” Daily said,
How We Worked With Them: Receiving help from MAGNET product engineer Andrew Somrack, Daily was provided with rapid prototyping of 3D product models shaped by the notion of affordability and the desire for accelerated delivery to the marketplace.
“We saved a ton of money in the manufacturability of the product itself,” Daily said. “Our hopes were to make it a more reliable product in the end because of the particular design process that they had suggested to us.”
BoxCast ultimately reduced the size of the device by over 50 percent, shortened assembly time from 30 minutes to 3 minutes, and cut enclosure costs from 50 dollars to 7 dollars per unit.
Outcome: With help from MAGNET personnel, Boxcast has advanced from a small shipping operation to having more than 500 products installed across the country. These boxes unite millions of online users across the globe and, according to Joe Keniston of St. Lawrence University in Canton, New York, provide a simple alternative to traditional audio-video feeds.
“Because the unit is incredibly portable, you can be creative and think about broadcasting events you never could before,” Keniston said.
Gordon Daily is also pleased with the success of his enterprise. Since the product was launched in May 2013, the company has focused on a specialized demographic, targeting churches and sports organizations capable of using devices for professional use. BoxCast has also reportedly forged partnerships with ESPN-Cleveland as well as independent contractors and local production operations.
“We’ve only scratched the surface,” Daily said. “Our product is a game changer. What really excites us is that others want to leverage our technology in ways we never would have imagined.”