Why Twitter is Essential to Your Industrial Marketing

Twitter is a popular and influential social media channel for the media industry and popular political figures. It offers benefits to all industries, though—even manufacturing. If you’re not on Twitter yet, read the four reasons below and find out how it will amplify your digital marketing.

1.    Humanizing Your Brand

Truthfully, this is a huge advantage of all social media channels. It is especially true for Twitter, though. Twitter allows for regular updates, conversational language, and direct interaction with your audience. More than any other channel, Twitter gives you the opportunity to see what your audience (and ideal customers) are talking about on a regular basis. With this, you can learn how to best relate to them. Manufacturing marketing often suffers from both outdated brands and lagging social media practices—an active and well-run Twitter profile solves both of these issues.

2.    Keeping Your Fingers on the Pulse of Industry News

In keeping with the above point, you also have access to the most rapidly updated source of industry news with Twitter. By following the top industry leaders and knowing which hashtags to track, you’ll never fall behind on important news. With this kind of real time access to the top news, you’ll always be relevant and connected with your audience. Use this knowledge to post about popular news and create fresh content of your own.

3.    Directly Interacting with Your Audience

Twitter offers a unique platform for connecting with your followers on an individual basis. This separates it from Facebook, where you’re limited to mass posting and hoping for audience engagement. But, don’t just talk at them, talk to them. This means reaching out directly to your followers, by directly tweeting and starting a conversation or by jumping in on a relevant conversation. It can also mean thanking your followers for sharing a piece of your content. Regardless of how you do it, use this opportunity to directly speak to your audience.

4.    Spreading company news & distributing content

While most social media activity should be non-promotional, Twitter is still an appropriate place to announce company news and promote your content. With the targeted audience you’ve cultivated, it’s safe to assume that you’ll have a body of followers that are interested in your company and its important changes. Just be sure to frame these tweets in a way that emphasizes how they benefit your followers. Also, keep this sort of activity to a limited frequency.

Ready to get started on Twitter? Check out our blog What Social Media Mistakes Are You Making? to be sure you avoid any social media faux paus.

 

 

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Posted by MAGNET Ohio in Marketing

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