Why Twitter is Essential to Your Industrial Marketing
Twitter is a popular and influential social media channel for the media industry and popular political figures. It offers benefits to all industries, though—even manufacturing. If you’re not on Twitter yet, read the four reasons below and find out how it will amplify your digital marketing.
1. Humanizing Your Brand
Truthfully, this is a huge advantage of all social media channels. It is especially true for Twitter, though. Twitter allows for regular updates, conversational language, and direct interaction with your audience. More than any other channel, Twitter gives you the opportunity to see what your audience (and ideal customers) are talking about on a regular basis. With this, you can learn how to best relate to them. Manufacturing marketing often suffers from both outdated brands and lagging social media practices—an active and well-run Twitter profile solves both of these issues.
2. Keeping Your Fingers on the Pulse of Industry News
In keeping with the above point, you also have access to the most rapidly updated source of industry news with Twitter. By following the top industry leaders and knowing which hashtags to track, you’ll never fall behind on important news. With this kind of real time access to the top news, you’ll always be relevant and connected with your audience. Use this knowledge to post about popular news and create fresh content of your own.
3. Directly Interacting with Your Audience
Twitter offers a unique platform for connecting with your followers on an individual basis. This separates it from Facebook, where you’re limited to mass posting and hoping for audience engagement. But, don’t just talk at them, talk to them. This means reaching out directly to your followers, by directly tweeting and starting a conversation or by jumping in on a relevant conversation. It can also mean thanking your followers for sharing a piece of your content. Regardless of how you do it, use this opportunity to directly speak to your audience.
4. Spreading company news & distributing content
While most social media activity should be non-promotional, Twitter is still an appropriate place to announce company news and promote your content. With the targeted audience you’ve cultivated, it’s safe to assume that you’ll have a body of followers that are interested in your company and its important changes. Just be sure to frame these tweets in a way that emphasizes how they benefit your followers. Also, keep this sort of activity to a limited frequency.
HEADLINE The survey definitively shows that product innovation leads to more growth, while “grow your own workforce” strategies will be needed to fill the major labor shortages hampering small manufacturer growth. Emerging technologies like the Internet of Things (IoT), 3D printing, and digital manufacturing are beginning to enhance innovation and productivity, but still have significant room for adoption amongst Ohio’s small manufacturing businesses. ABOUT THE SURVEY Under the direction of the Ohio Manufacturing Extension Partnership (Ohio MEP), MAGNET: The Manufacturing Advocacy and Growth Network conducted a thorough survey of Ohio’s manufacturing base. Contributing approximately 20% of Ohio’s jobs (and driving in some regions up to 50% of Ohio’s economy), and generating a disproportionate amount of export revenues and Gross Regional Product, manufacturing is critical to Ohio. Greater than 95% of Ohio’s manufacturers are small (under 500 employees), and these manufacturers need to remain competitive both nationally and internationally to ensure our economy’s health. Ohio’s Development Services Agency and the National Institute of Standards and Technology, which runs the MEP, recognizes the importance of this sector and fuels MAGNET and the Ohio MEP program to directly serve and support innovation, efficiency, and growth in small and medium manufacturers. What manufacturers need
How Virtual Reality and Augmented Reality Can Help Keep Our Engineers Safe and Our Manufacturing Strong Recall how difficult it was to put together complex LEGO creations when you were a child or helping a child. Now, picture assembling a fighter plane from a room full of parts. Even highly trained engineers can benefit from technology to help improve consistency and quality. Virtual reality (VR) and augmented reality (AR) are making near-perfect assembly a possibility in the manufacturing space. By wearing AR glasses that use cameras, depth sensors and motion sensors to overlay images onto the real working environment, engineers and factory workers can visualize the exact bolts, parts, part numbers and instructions on how to assemble a particular component correctly. Lockheed Martin began using AR goggles and improved F-35 assembly time by 30 percent, in addition to increasing accuracy to 96 percent. In order to remain competitive, businesses should consider the ways VR and AR can improve efficiency and supply chain productivity. According to a recent BofA Merrill Lynch Global Research report, AR platforms can provide companies up to 25 percent in cost savings on installation of equipment. Here are four ways VR/AR is disrupting the mid-market manufacturing space:
Why should you consider TechLink? To date: More than 1,270 technology transfer partnerships brokered between companies and 110 DoD labs or centers, including all 65 DoD labs that generate patented inventions More than 600 license agreements facilitated between DoD and companies nationwide, transferring over 1,000 DoD inventions to industry Facilitated 60% of total DoD licensing agreements over the past 10 years What does TechLink Specialize in? TechLink specializes in 10 technology areas: Energy, BioTech, Materials, Sensors, Photonics, Software/Info Technology, Military Technology, Electronics and Environmental Technologies. 4 Ways TechLink can help you: Actively market DoD inventions to industry nationwide Help companies evaluate these inventions and submit license applications Facilitate communications between DoD labs and companies leading to “win-win” license agreements for both parties Maintain the nation’s only comprehensive database of DoD-patented inventions, fully searchable through techlinkcenter.org Why should you believe in TechLink? Check out the TechLink technology database and the Technology Spotlight for regular updates on available technologies and contact information for the related Technology Manager. The Manager will help you assess the technology for your company needs, facilitate your connection with DoD, and walk you through the licensing process. Most DoD inventions have civilian and commercial applications. DoD technologies licensed by TechLink have generated