Why Twitter is Essential to Your Industrial Marketing
Twitter is a popular and influential social media channel for the media industry and popular political figures. It offers benefits to all industries, though—even manufacturing. If you’re not on Twitter yet, read the four reasons below and find out how it will amplify your digital marketing.
1. Humanizing Your Brand
Truthfully, this is a huge advantage of all social media channels. It is especially true for Twitter, though. Twitter allows for regular updates, conversational language, and direct interaction with your audience. More than any other channel, Twitter gives you the opportunity to see what your audience (and ideal customers) are talking about on a regular basis. With this, you can learn how to best relate to them. Manufacturing marketing often suffers from both outdated brands and lagging social media practices—an active and well-run Twitter profile solves both of these issues.
2. Keeping Your Fingers on the Pulse of Industry News
In keeping with the above point, you also have access to the most rapidly updated source of industry news with Twitter. By following the top industry leaders and knowing which hashtags to track, you’ll never fall behind on important news. With this kind of real time access to the top news, you’ll always be relevant and connected with your audience. Use this knowledge to post about popular news and create fresh content of your own.
3. Directly Interacting with Your Audience
Twitter offers a unique platform for connecting with your followers on an individual basis. This separates it from Facebook, where you’re limited to mass posting and hoping for audience engagement. But, don’t just talk at them, talk to them. This means reaching out directly to your followers, by directly tweeting and starting a conversation or by jumping in on a relevant conversation. It can also mean thanking your followers for sharing a piece of your content. Regardless of how you do it, use this opportunity to directly speak to your audience.
4. Spreading company news & distributing content
While most social media activity should be non-promotional, Twitter is still an appropriate place to announce company news and promote your content. With the targeted audience you’ve cultivated, it’s safe to assume that you’ll have a body of followers that are interested in your company and its important changes. Just be sure to frame these tweets in a way that emphasizes how they benefit your followers. Also, keep this sort of activity to a limited frequency.
Article submitted by Bank of America For mid-market companies, business success and responsible growth aren’t mutually exclusive. In fact, prioritizing responsible growth is becoming increasingly important, and successful companies are making sustainability central to their growth strategies. Beyond good corporate citizenship, they are recognizing the intrinsic link between the strength of their business and that of the communities and economies in which they operate. Leading your growth with those goals in mind builds resilience and better solutions for the future. Consider the following: Responsible growth companies perform better. Companies that consider the impact of risks and opportunities on the environment, local communities and society may produce better financial results than those that don’t. Additionally, 90% of companies believe a sustainability plan is important for remaining competitive. Responsible growth companies attract investment. A 2016 study by MIT Sloan Management Review and Boston Consulting Group surveyed 3,000 executives and managers from more than 100 countries. Findings revealed that 75% of senior executives in investment firms agree that a company’s sustainability performance is materially important to their investment decisions, and nearly half would not invest in a company with a poor sustainability record. Ninety percent of executives see sustainability as important, but only
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