Why Press Releases Are Powerful Tools for Industrial Marketers

new press release illustration design over whiteAs an industrial marketer, you may be wondering, ‘How do I bring attention to my manufacturing company?’ Well, a public relations strategy is vital to the success of any company. The first place to start with a public relations strategy is a press release. Press releases are promotional pieces that cover company news. Some of the topics they cover include: products, facility locations, tradeshows, and more. For those industrial marketers who have difficulties coming up with more creative or engaging content, press releases are an ideal choice.

They are promotional, far reaching, and can be written about any company news—big or small. Press releases allow the changes within your company to be tools for increasing your digital presence. The main purpose of press releases is to get your company name in front of as many computer screens as possible. But, it can also show ranking and search engine benefits that can be difficult to achieve.

Firstly, reporters look to the press releases to find the news. So, you have a chance of making it into local publications. Your press releases will also be featured on a variety of online locations which will be helpful for reaching or growing your audience.

Including data, images, quotes, and sound bites often helps to increase the amount of shares and views your press release gets. Press releases are tools for generating attention across the internet—whether it’s the attention of readers or the attention of search engines. Overall, this first reason is the most substantial reason that press releases are influential pieces of content.

Secondly, press releases provide powerful linking benefits. Nothing shows the validity of your company website more than a press release with quality links to it across the internet. Google will certainly take note. Plus, if your press release inspires a reporter or blogger to pick up the story, they will likely link back to your own website. This linking will also positively affect your brand’s digital presence.

Thirdly, press releases can be distributed with a targeted approach and can reach your audience where they surf most. With the various distribution options, your company’s name and links to your company page will surface on powerful pages. The wide yet targeted distribution of press releases is also a great way to expand into places with untapped potential audiences that will be interested in your company news.

Ultimately, press releases can be worked into your other marketing initiatives as well. Press releases that are accompanied with blogging efforts, an active social media presence, and a high ranking company page will result in a strong digital presence.

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Posted by MAGNET Ohio in Marketing

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