Why Press Releases Are Powerful Tools for Industrial Marketers
As an industrial marketer, you may be wondering, ‘How do I bring attention to my manufacturing company?’ Well, a public relations strategy is vital to the success of any company. The first place to start with a public relations strategy is a press release. Press releases are promotional pieces that cover company news. Some of the topics they cover include: products, facility locations, tradeshows, and more. For those industrial marketers who have difficulties coming up with more creative or engaging content, press releases are an ideal choice.
They are promotional, far reaching, and can be written about any company news—big or small. Press releases allow the changes within your company to be tools for increasing your digital presence. The main purpose of press releases is to get your company name in front of as many computer screens as possible. But, it can also show ranking and search engine benefits that can be difficult to achieve.
Firstly, reporters look to the press releases to find the news. So, you have a chance of making it into local publications. Your press releases will also be featured on a variety of online locations which will be helpful for reaching or growing your audience.
Including data, images, quotes, and sound bites often helps to increase the amount of shares and views your press release gets. Press releases are tools for generating attention across the internet—whether it’s the attention of readers or the attention of search engines. Overall, this first reason is the most substantial reason that press releases are influential pieces of content.
Secondly, press releases provide powerful linking benefits. Nothing shows the validity of your company website more than a press release with quality links to it across the internet. Google will certainly take note. Plus, if your press release inspires a reporter or blogger to pick up the story, they will likely link back to your own website. This linking will also positively affect your brand’s digital presence.
Thirdly, press releases can be distributed with a targeted approach and can reach your audience where they surf most. With the various distribution options, your company’s name and links to your company page will surface on powerful pages. The wide yet targeted distribution of press releases is also a great way to expand into places with untapped potential audiences that will be interested in your company news.
Ultimately, press releases can be worked into your other marketing initiatives as well. Press releases that are accompanied with blogging efforts, an active social media presence, and a high ranking company page will result in a strong digital presence.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or email@example.com
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for