Not all manufacturers have gotten involved in social media marketing. As social media becomes more important for company growth and industry leadership, though, it is imperative that manufacturing marketing catches up. Do a gut check of your social media activity with the following social media mistakes you may not realize you’re making:
#1. Not being on social media
Whether your manufacturing company does not have social media profiles or it does not use the ones it does have, this is the greatest social media mistake. A strong social presence is important to the success of every company, no matter its industry.
Social media is an ideal place to meet your audience where they are at and provide helpful information. YouTube, LinkedIn, and Facebook are the best places to start for manufacturing marketing. But, don’t underestimate the potential of more niche options such as Pinterest and Instagram, especially if your products are visually pleasing.
#2. Talking at your audience, not with your audience
You should be making conversation on each of your social profiles. Though your intended customers may be on social media, they’re likely not there to see sales pitch-type content on their newsfeed. This is not the type of content that earns audience interest and gets followers talking.
Gain engagement by promoting content that shows your industry expertise instead of telling it. This could include prompt and informative responses to comments or becoming a hub for innovative industry news.
#3. Using all text and no images
Speaking of showing—visual posts are significantly more successful than text posts. While the use of pictures in content is always beneficially, it is doubly so on social media. Most social media users scroll through their newsfeeds looking for the first post that catches their eye. A text heavy status update likely won’t do the trick.
Creative pictures related to your industry or behind the scenes pictures of employees will be the most appealing to a manufacturing audience. If you find high engagement on Facebook and Twitter with your visual content, try branching out into visual platforms such as Instagram.
#4. Not creating (and not following) a social media strategy
Social media strategies help you stay organized, among other things. Remembering to update several different social media profiles multiple times a week can become overwhelming without a plan. Even finding content to post on a regular basis can be difficult. Setting dates and acquiring content to post in advance may take time up front, but it will allow your social media platforms to perform without a hitch down the road.
Additionally, setting a strategy upfront allows you to proactively tailor your activity on each channel. Social media platforms are not created equally. So, knowing how you plan to perform on each is vital to aligning and meeting your goals. Looking back on your social media strategy when assessing quarterly performance will give you a concrete record of what worked and what did not.
Social media is fast becoming the most rewarding way to directly connect with audiences. But, on social media your audience is in control. Following these guidelines will help you to engage with your audience in a way that benefits your manufacturing company.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or firstname.lastname@example.org
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for