What Social Media Mistakes Are You Making?

social-media-mistakesNot all manufacturers have gotten involved in social media marketing. As social media becomes more important for company growth and industry leadership, though, it is imperative that manufacturing marketing catches up. Do a gut check of your social media activity with the following social media mistakes you may not realize you’re making:

#1. Not being on social media

Whether your manufacturing company does not have social media profiles or it does not use the ones it does have, this is the greatest social media mistake. A strong social presence is important to the success of every company, no matter its industry.

Social media is an ideal place to meet your audience where they are at and provide helpful information. YouTube, LinkedIn, and Facebook are the best places to start for manufacturing marketing. But, don’t underestimate the potential of more niche options such as Pinterest and Instagram, especially if your products are visually pleasing.

#2. Talking at your audience, not with your audience

You should be making conversation on each of your social profiles. Though your intended customers may be on social media, they’re likely not there to see sales pitch-type content on their newsfeed. This is not the type of content that earns audience interest and gets followers talking.

Gain engagement by promoting content that shows your industry expertise instead of telling it. This could include prompt and informative responses to comments or becoming a hub for innovative industry news.

#3. Using all text and no images

Speaking of showing—visual posts are significantly more successful than text posts. While the use of pictures in content is always beneficially, it is doubly so on social media. Most social media users scroll through their newsfeeds looking for the first post that catches their eye. A text heavy status update likely won’t do the trick.

Creative pictures related to your industry or behind the scenes pictures of employees will be the most appealing to a manufacturing audience. If you find high engagement on Facebook and Twitter with your visual content, try branching out into visual platforms such as Instagram.

#4. Not creating (and not following) a social media strategy

Social media strategies help you stay organized, among other things. Remembering to update several different social media profiles multiple times a week can become overwhelming without a plan. Even finding content to post on a regular basis can be difficult. Setting dates and acquiring content to post in advance may take time up front, but it will allow your social media platforms to perform without a hitch down the road.

Additionally, setting a strategy upfront allows you to proactively tailor your activity on each channel. Social media platforms are not created equally. So, knowing how you plan to perform on each is vital to aligning and meeting your goals. Looking back on your social media strategy when assessing quarterly performance will give you a concrete record of what worked and what did not.

Social media is fast becoming the most rewarding way to directly connect with audiences. But, on social media your audience is in control. Following these guidelines will help you to engage with your audience in a way that benefits your manufacturing company.

Posted by MAGNET Ohio in Marketing

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