Not all manufacturers have gotten involved in social media marketing. As social media becomes more important for company growth and industry leadership, though, it is imperative that manufacturing marketing catches up. Do a gut check of your social media activity with the following social media mistakes you may not realize you’re making:
#1. Not being on social media
Whether your manufacturing company does not have social media profiles or it does not use the ones it does have, this is the greatest social media mistake. A strong social presence is important to the success of every company, no matter its industry.
Social media is an ideal place to meet your audience where they are at and provide helpful information. YouTube, LinkedIn, and Facebook are the best places to start for manufacturing marketing. But, don’t underestimate the potential of more niche options such as Pinterest and Instagram, especially if your products are visually pleasing.
#2. Talking at your audience, not with your audience
You should be making conversation on each of your social profiles. Though your intended customers may be on social media, they’re likely not there to see sales pitch-type content on their newsfeed. This is not the type of content that earns audience interest and gets followers talking.
Gain engagement by promoting content that shows your industry expertise instead of telling it. This could include prompt and informative responses to comments or becoming a hub for innovative industry news.
#3. Using all text and no images
Speaking of showing—visual posts are significantly more successful than text posts. While the use of pictures in content is always beneficially, it is doubly so on social media. Most social media users scroll through their newsfeeds looking for the first post that catches their eye. A text heavy status update likely won’t do the trick.
Creative pictures related to your industry or behind the scenes pictures of employees will be the most appealing to a manufacturing audience. If you find high engagement on Facebook and Twitter with your visual content, try branching out into visual platforms such as Instagram.
#4. Not creating (and not following) a social media strategy
Social media strategies help you stay organized, among other things. Remembering to update several different social media profiles multiple times a week can become overwhelming without a plan. Even finding content to post on a regular basis can be difficult. Setting dates and acquiring content to post in advance may take time up front, but it will allow your social media platforms to perform without a hitch down the road.
Additionally, setting a strategy upfront allows you to proactively tailor your activity on each channel. Social media platforms are not created equally. So, knowing how you plan to perform on each is vital to aligning and meeting your goals. Looking back on your social media strategy when assessing quarterly performance will give you a concrete record of what worked and what did not.
Social media is fast becoming the most rewarding way to directly connect with audiences. But, on social media your audience is in control. Following these guidelines will help you to engage with your audience in a way that benefits your manufacturing company.
HEADLINE The survey definitively shows that product innovation leads to more growth, while “grow your own workforce” strategies will be needed to fill the major labor shortages hampering small manufacturer growth. Emerging technologies like the Internet of Things (IoT), 3D printing, and digital manufacturing are beginning to enhance innovation and productivity, but still have significant room for adoption amongst Ohio’s small manufacturing businesses. ABOUT THE SURVEY Under the direction of the Ohio Manufacturing Extension Partnership (Ohio MEP), MAGNET: The Manufacturing Advocacy and Growth Network conducted a thorough survey of Ohio’s manufacturing base. Contributing approximately 20% of Ohio’s jobs (and driving in some regions up to 50% of Ohio’s economy), and generating a disproportionate amount of export revenues and Gross Regional Product, manufacturing is critical to Ohio. Greater than 95% of Ohio’s manufacturers are small (under 500 employees), and these manufacturers need to remain competitive both nationally and internationally to ensure our economy’s health. Ohio’s Development Services Agency and the National Institute of Standards and Technology, which runs the MEP, recognizes the importance of this sector and fuels MAGNET and the Ohio MEP program to directly serve and support innovation, efficiency, and growth in small and medium manufacturers. What manufacturers need
How Virtual Reality and Augmented Reality Can Help Keep Our Engineers Safe and Our Manufacturing Strong Recall how difficult it was to put together complex LEGO creations when you were a child or helping a child. Now, picture assembling a fighter plane from a room full of parts. Even highly trained engineers can benefit from technology to help improve consistency and quality. Virtual reality (VR) and augmented reality (AR) are making near-perfect assembly a possibility in the manufacturing space. By wearing AR glasses that use cameras, depth sensors and motion sensors to overlay images onto the real working environment, engineers and factory workers can visualize the exact bolts, parts, part numbers and instructions on how to assemble a particular component correctly. Lockheed Martin began using AR goggles and improved F-35 assembly time by 30 percent, in addition to increasing accuracy to 96 percent. In order to remain competitive, businesses should consider the ways VR and AR can improve efficiency and supply chain productivity. According to a recent BofA Merrill Lynch Global Research report, AR platforms can provide companies up to 25 percent in cost savings on installation of equipment. Here are four ways VR/AR is disrupting the mid-market manufacturing space:
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