So You've Had An Ideation Session... What's Next?

Ideation without execution is mere delusion” – Robin Sharma, author

Your team has just come from a productive ideation session. Jazzed about their new ideas, they walk out with a sense of accomplishment and growth. But while everyone is buzzing with newfound concepts, two lingering questions remain: what happens after an ideation session, and how can you bring these ideas to life?

More often than not, the enthusiastic abstraction found in a typical session can lead to the harsh reality of applying these concepts in a practical and plausible manner. Structure is crucial, and the potential pitfalls of ideation without execution loom on the horizon. However, there are several steps you can take to excel during this process and ultimately bring your concepts from your head to your hands.

Methods vary from business to business, and companies as varied as Mastercard and LG have created custom strategies for ideation. But organization is a mainstay of most action plans, and the following steps can take you to the next level of success through innovation.

Immediately capture ideas
Regrouping is essential to any strategy, and ideation sessions are no different. A day or two prompts fuzziness on details, which can lead to problems down the road and lead to ineffectiveness when trying to innovation. Use a template – pre-made or one of your own creations – to record ideas after a session has taken place. Even if many of the ideas are not integrated into the next step, they remain on file and may come in handy when pursuing other projects.

Group concepts into larger categories
After ideas are recorded, it’s best to determine how they fit into the master plan of product development. Some may focus solely on functionality and mechanics, while others may pay more attention to aesthetics or visual appeal. To meld these ideas into one great product, place them into different categories and prioritize according to what is important for this project, the company, or the market demographic.

Build on bigger ideas and determine what should be presented to stakeholders
It’s comfortable to sit in a room with your closest colleagues and brainstorm ideas, but what about chatting with C-level executives and board members? Not only do these stakeholders represent the highest authority in your company, but they often stand to benefit from the diverse, creative minds of their team. It’s best to put yourself in the shoes of your CEO and look at the big picture: what ideas are most effective beyond the product? What can best serve our clients and simultaneously increase the value of our company? Start prepping and building upon ideas that answer these questions, as they will enhance the value of your session as well as the product development process.
At MAGNET, we love seeing manufacturers achieve their potential throughout the ideation process. Our team leveraged the creative minds at Animal Oralectrics to help them develop a groundbreaking product (known as the Zumby) that prevents oral bacterial infections in dogs. See what President and CEO Paul Ruflin had to say in our success story video!

Want to know how MAGNET consultants can help you build ideas and bolster potential?

Contact Linda Barita at 216.391.7766 or email We’d love to speak with you!

Posted by Liz Fox in Innovation

Most Recent

Top 10 Sited Safety and Health Violations

December 13, 2017 by Gwido Dlugopolsky

One remarkable thing about the list is that it rarely changes.  The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910).  It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or

Complete ANY Changeover in 10 Minutes or LESS

December 11, 2017 by Gwido Dlugopolsky

Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED           A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.

Coffee is STILL for Closers: 3 Things Needed to Close Any Sale

December 07, 2017 by Sam Wasylyshyn

The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for