Content marketing can be a tricky concept to put into practice. It requires turning off your marketing instincts and learning to be a publisher. In the words of Nick Salinbound “Don’t interrupt what people are interested in; be the thing they’re interested in.” With that mantra at the center of your efforts, your 2015 content marketing will always be on track.
Content Marketing Institute’s 2014 Manufacturing Content Marketing Report, shows that manufacturing marketers are behind other industry marketers so far. Manufacturing marketers utilize less social media channels, feel that their content is less effective, and tend to not have a documented content strategy. These tips will help to ramp up success in the coming year.
Start by documenting your content strategy. And—no, having a general idea of your marketing goals does not count as a documented content strategy. A content strategy should start with very specific goals that you are aiming for with your content marketing.
Then, a calendar oriented plan of when you will produce content, what topics you will cover, and where this content will be distributed should be made. Connecting these two is a vital step that is often missed. If every piece of content you plan to create aligns with your final goals, your content marketing will move forward with a renewed purpose.
When planning your content calendar, think quality and quantity. Many content marketing initiatives fail because they focus too much on one of these. An overload of content that lacks quality will not reap success. Posting a blog every day is great. But, if most of these blogs do not offer value to your audience, they will not be shared or engaged with.
On the other hand, if you only produce a massive ebook once a quarter it will not raise any awareness. Plus, you likely will not have an audience who is engaged enough with your company to be interested in reading this large piece of content.
Balance is key. A way to ensure balance is to use content mapping. With content mapping, you can create one large piece of content and strategically reuse this content. Use the original piece to create blogs, infographics, webpages, and more to be shared across different channels. This method increases your reach and helps your content meet your audience in all the right places.
Luckily, there are a few weeks before it is officially 2015. Start your content strategy now and begin brainstorming the content topics that will resonate most with your audience. With agile planning and a fresh start in 2015, manufacturers can step up their content marketing and reap the great results.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or firstname.lastname@example.org
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for