Blog posts tagged with Thought Leadership

MAGNET brings manufacturing trends, thought leadership into the spotlight

April 26, 2016 by Liz Fox

On Thursday, April 14, MAGNET: The Manufacturing Advocacy and Growth Network and the University of Akron’s Taylor Institute for Direct Marketing hosted the inaugural [M]anufacturing Matters session in conjunction with the Ashland Small Manufacturers Council. The event encouraged business owners, educators, and economic development leaders from across North Central Ohio “follow the trend lines, not the headlines” when it comes to understanding the present and future of the U.S. economy. Led by MAGNET Senior Growth and Innovation Advisor Bob Schmidt and University of Akron Associate Professor Andrew R. Thomas, the meeting in Ashland County addressed an array of manufacturing concerns, including the current state of the economy, patterns in domestic manufacturing, and what companies can expect in the future. “The presentation was eye-opening and very interesting,” said Tyler Shinaberry of EPIK. “We need to be creative and think creatively … The session presented challenges for the future, and we must look outward and get creative for the future.” “I thought I knew a lot about our economy, but this proved I did not,” said Gary Funkhouser, President and CEO of Certified Labs. “It was informative and interesting. It was worth the time investment, and we should do more of these

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How do I become a thought leader in my industry?

April 25, 2016 by Liz Fox

In the world of manufacturing, the term “thought leadership” is an ever-present buzzword that transcends industry. People perceived as thought leaders often speak at conferences, maintain blogs, and write extensively on topics pertinent to their audience. More importantly, thought leaders engage in the sharing and discussion of ideas that influence the thoughts of others and help people achieve success. But what does it really take to transform yourself into a thought leader? While you might not become the next Seth Godin or Jim Tompkins, it’s definitely possible to drive conversation and influence key people in your industry. The following characteristics can help you not only be perceived as a thought leader, but engage with others on multiple levels that can propel your ideas forward. Enhanced Storytelling: Stories are the first step to connecting with your audience on a personal level. Begin with a hook, then dive into details to which you feel they’ll respond. Anecdotes from your own life often serve as great backdrops, descriptors, and metaphors for the larger message you may be trying to convey. Quality Curating: Thought leaders know great content when they see it, and many have the impulse to share it with others. Think about

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