Blog posts tagged with Ideation

Ideation at MAGNET: The Process

November 14, 2017 by Sam Wasylyshyn

Idea generation, or ideation as it is formally known, is an important part of the innovation process. MAGNET has a long history of helping manufacturers around the region ideate to solve specific challenges. Recently I sat down with Bob Schmidt, one of MAGNET’s Senior Growth and Innovation Advisors, to discuss the topic of ideation and to better understand MAGNET’s ideation process. First thing I learned….Not all ideations are the same MAGNET conducts TWO specific types of ideation sessions: 1. Technical – Technical Ideation Sessions are structured to solve specific “technical” problems…such as what manufacturing processes could be applied to develop a new product or developing design concepts for a new or enhanced product based on defined market criteria. 2. Growth – Growth Ideation Sessions are structured to solve business growth problems, specifically around market diversification. MAGNET and the client do a deep dive into the client’s core assets, current products/services, and market opportunities as a foundation for idea creation. Second thing I learned….There is a structured process in place at MAGNET for conducting each type of ideation session The MAGNET Ideation Process Third thing I learned…..”The Commonalities”. Regardless of what whether the ideation session is technical or growth oriented, there

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