In today’s competitive marketplace, growing manufacturers face a variety of challenges. The Manufacturing Advocacy and Growth Network (MAGNET) provides comprehensive services addressing these challenges. With expertise in everything from workforce development to growth and innovation, MAGNET is an invaluable resource to any manufacturer seeking to grow and thrive. Engineering and Product Development MAGNET can help your company create and develop new products. Our experts use value engineering to simultaneously increase product value and decrease the cost of production, allowing you to better serve your customers. MAGNET’s engineers design your products for manufacturability and connect you with the right manufacturer to make your designs a reality. Additionally, our rapid prototyping services allow you to easily assess and improve upon product concepts, streamlining the development process. Workforce MAGNET provides services to help manufacturers attract, develop, and retain qualified workers. We can assist you in cultivating an attractive workplace atmosphere that facilitates employee impact and engagement. We can also help you develop your current workforce, providing opportunities for your employees to grow their skills, as well as providing essential succession planning for your leadership. Sales and Marketing To be successful, your company must have a meaningful and unique message. MAGNET
For manufacturers, tradeshows are often a popular sales, marketing and branding effort. However, attending and exhibiting at tradeshows can be expensive. The costs for tradeshow banners, booths, displays, employee time, travel, and more, can add up so quickly that your boss might ask you if the cost of it was worth it. "21 (+2) Tips to Maximize Your Manufacturing Tradeshow ROI" is the newest whitepaper from Fathom. This whitepaper preps you with everything you need to do months in advance, during and after the tradeshow to ensure a great return on your investment. In the whitepaper, you’ll find tips for: Creating press releases How to promote the tradeshow on your company’s website How to get and promote videos Creating pay-per-click campaigns Working with the media Coordinating with your internal marketing team What to give away at your booth How to follow up post-show with emails Tips for tweeting at tradeshows and conferences And more. Get the inside scoop on how to make the most of your tradeshow experience. Download your copy of the whitepaper.
MAGNET and WIRE- Net are partnering on a program aimed at manufacturers with up to 150 employees that are seeking to grow. If you’re a manufacturer in that employee range having trouble tackling the issues preventing your business from growing and achieving your goals, learn how the combination of MAGNET’s PRISM initiative and WIRE-Net’s Growth Accelerator initiative can help you. Contact clare.crawford at email@example.com.
Recent surveys of manufacturers consistently identify one of their top three priorities as workforce issues. Companies— regardless of size— recognize that a highly skilled, qualified workforce is critical to their success. Whether manufacturers are seeking to develop new products, enter new markets, or improve overall productivity, their workforce will be key to their ability to remain competitive and achieve their goals. Companies that are successful in attracting and retaining talented people realize they must be pro-active and become part of their workforce solution. Fewer young people are choosing manufacturing careers. They don’t know the opportunities or the educational requirements. Coupling that fact with smaller numbers of students in high school means a smaller pool of qualified candidates for employment. To overcome that obstacle, smart manufacturers are actively engaging with educational institutions in their communities, informing students, teachers, guidance counselors and parents about the many stable and well-paying jobs they have available. Starting with middle school age students, these manufacturers are sending young scientists, engineers, technicians and machine operators to visit local classrooms and talk with students about their work. Students, teachers and parents are also invited to open houses to see the inside of plants and facilities they likely drive
On April 23rd, MAGNET hosted a Northeast Ohio Regional Manufacturing Workforce Meeting. Representatives from ten grassroots groups located throughout Northeast Ohio with a manufacturing workforce agenda came together to discuss current workforce skills gap issues. These groups have manufacturers as part of their leadership along with education and economic development partners. The purpose of the meeting was to review some of the best practices in the region that address growing the pipeline of future workers as well as preparing individuals to meet the more immediate skilled worker needs. The group concluded that the Right Skills Now model currently being piloted by Cuyahoga Community College with Solon-based manufacturer Swagelok with support from MAGNET is a model that could be replicated throughout the region to address the short term needs. Engaging K12 students in career awareness activities, work-based learning, and internships are ways to develop the future skilled manufacturing workforce. MAGNET is committed to working with the grassroots groups, facilitating local employer engagement, and assisting with sharing of best practices and resources. Employers interested in getting involved in a local group in their region to address workforce issues can contact Judith Crocker, Director of Workforce & Talent Development at MAGNET: Judith.firstname.lastname@example.org
If you haven’t adopted LinkedIn as a means for promoting your company, now is definitely the time to do it. As of this week, LinkedIn has modified the format of company pages and this may prove to be especially beneficial for manufacturing companies. The change LinkedIn unveiled is the removal of the "Products & Services" tab of your company page in order to make way for showcase pages. Showcase pages allow you to extend your company page presence by creating a dedicated page for your most innovative products and services. On these pages, you can share content just as you would with company page status updates. The new format helps your company build long-term relationships with LinkedIn members who want to follow specific areas of your business that interest them most. In addition, it can help you attract the hard-to-reach younger workforce by presenting your company as an innovative and lively company. As many manufacturing companies have a complex and vast array of products and services, each with different audiences, showcase pages allow you to address different markets with customized content. Whether on purpose or not, LinkedIn’s showcase pages provide the ability to segment your audience and these people can
MAGNET (the Manufacturing Advocacy & Growth Network) has been part of the manufacturing landscape of Northeast Ohio for 30 years. In that time, the industry has evolved and changed. We have heard what manufacturers across our region want from their community manufacturing services provider and we are responding today. Recent technology, workforce and competitive issues have made manufacturing in 2014 different than it was even a few years ago, with success coming to those who embrace change. To meet the needs of manufacturers facing those issues, MAGNET is refocusing its efforts to help our manufacturing community grow. The 30 years of deep knowledge MAGNET has acquired helping companies measurably increase their top-line sales and bottom-line results is now being enhanced through working partnerships we’ve developed with a powerful network of regional assets ready and willing to assist manufacturers achieve sustainable, long-term growth. The Partnership for Regional Innovation Services to Manufacturers (PRISM) is the combination of MAGNET’s deep manufacturing expertise with a wide array of critical resources including: The award-winning talent, faculty and researchers at the area’s colleges and universities Cutting-edge technology at government labs such as the NASA Glenn Research Center Leading global manufacturers willing to share their expertise America
At our event on April 17th entitled New Tools to Turn Your Business Problems of Today into Tomorrow’s Innovations, you’ll experience the structured steps of the ideation process and hear from Mantua Manufacturing Co and Biolectrics, two manufacturers who have embraced and achieved success through ideation. For more information or to register for the event click here.
Sauder Woodworking is teaming up with IKEA which is expected to bring job growth and equipment investments to Ohio! You can read more about it here: http://www.northwestohio.com/news/story.aspx?id=1023114#.Uzl6LYWgZn8 See how Sauder Woodworking worked with MAGNET consultants and engineers to design a new and unique modular ceiling tile product that opened the door to a brand new market below.
MAGNET (The Manufacturing Advocacy & Growth Network) is having an event about the importance of ideation on Thursday, April 17th. Experience the structured steps of the ideation process and hear from two manufacturers, Mantua Manufacturing Co. and Biolectrics, who have embraced and achieved success through ideation! For more information or to register for the event click here.