The Perks of Punting, Pivoting, and Persevering for Entrepreneurs
If you’re starting a business, there’s a good chance an assumption you’ve made will turn out to be wrong. You can hope that day never comes but, trust me, it will. Startups, after all, are full of risky bets and guesses (that’s what makes them startups).
But even if you know it’s coming – even if you’re looking for your own weak assumptions – it’s tough to absorb the blow of being wrong. Sometimes it’s even harder to know what to do next.
Punt – It’s never fun to admit your idea won’t work, but the end of one entrepreneurial journey can be the start of another. Consider whether the circumstances are right to keep going. Do you have the cash? Are the rest of your assumptions still solid? Does your team have the energy to keep going? When you’re at a crossroads, be honest with yourself. Giving way to the next thing isn’t giving up.
Pivot – This term is used too often in business circles to describe a change of course. However, a pivot is actually a deliberate and dramatic adjustment to a business model. For example, shifting focus to businesses rather than individuals qualifies as a pivot. Selling online when you’re already selling in brick-and-mortar retail is just an adjustment, not a pivot. The distinction matters because a pivot means you should reassess all of your key assumptions. Adjustments mean you’re still mostly on track.
Persevere – Finally, you can (and should) keep going. You might try a new way to test your assumptions or talk with more customers. You might try new ways to market or slight adjustments to your product. But this path means you’re willing to keep investing in your idea, at least until you assess your next critical assumption.
Whenever you learn something important about your businesses, you should honestly ask yourself whether it’s time to punt, pivot, or persevere. It’s a hard question, but ask it. Keep these three paths in mind and you’ll keep moving forward.
Need help turning your product idea into a growing business? Learn about the resources available at the MAGNET Incubation Center by visiting magnetincubationcenter.org or calling Linda Barita at 216.391.7766.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or firstname.lastname@example.org
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for