My Favorite Content Creation Tools for OEM Marketing

My Favorite Content Creation Tools for OEM Marketing

Content creation is one of many manufacturing marketing trends. However, unlike most trends, content marketing is here to stay. Every industry has difficulty meeting the fast-paced needs of content production. Plus, many companies are doing this with internal marketing initiatives, as well as employees who are not trained writers.

Unfortunately, manufacturing marketing suffers from these issues ten times as much as an average company. The reason why—OEM marketing has a self-confidence issue. The belief that manufacturers cannot create engaging content has held steady in the past two annual Manufacturing Marketing Reports conducted by the Content Marketing Institute.

Get over your fear of content with these helpful content creation tools, which will stimulate your OEM marketing content program.

1.     BuzzSumo

Thanks to BuzzSumo, finding popular, successful content is incredibly easy. This content creation tool has both a free version and a paid version. With the free version, you can submit a topic you’re interested in and see the top ten pieces of content on this topic. It also lets you see how much this piece of content is shared, who shared it, what social channels it’s most popular on, and more. The tool shows the top content influencers by topic, which will give you a good idea of who to follow for relevant information.

2.     Portent’s Content Idea Generator

Whether you want to take their silly titles at face value—content misdirection is a viable strategy—or use them for inspiration, the Content Idea Generator is sure to get your creative juices flowing. All you have to do is insert a topic keyword and the tool will come up with a limitless number of ways to spin that topic. With the Content Idea Generator, you can be sure you won’t walk away with a boring topic.  This will help your industrial marketing agency think outside the box when addressing topics that can be considered dull.

3.    Hemingway App

Whether you’re not confident with your writing or you’re rushed and looking for a second pair of eyes, Hemingway App is the way to go. This is especially good for OEM marketing teams that are trying their hand at content marketing without a team of writers. The Hemingway App is free and rates the overall complexity of the content. Additionally, it highlights sentences that are difficult to read or overly wordy and gives simpler alternatives. If your manufacturing products and processes are very technical, this tool is a great way to be sure you’re communicating in a way your audience can understand.

4.     Canva

It is common knowledge that content is more likely to be read if it includes pictures or graphics. If you don’t have a photographer or graphic designer on hand, though, this may feel impossible to accomplish. Enter Canva: this tool makes professional, trendy, and custom graphics accessible to even the most design-challenged manufacturing marketers. The tool allows you can to tailor graphics to a variety of mediums and channels, such as blogs, Facebook cover photos, Instagram photos, and infographics.

5.     Manufacturing Industry Leaders

Have no shame in looking to others in your industry for content ideas. Obviously, blatant copying is never acceptable. A thorough industry analysis, though, will give you a great sense of where your OEM marketing strategy is lacking and what you need to catch up. Use the successful content assets of other industrial marketers to inspire your own original content strategy. Plus, you can always reach out to successful manufacturing blogs and publications for guest writing opportunities.

Final Takeaways

Creating content for manufacturing marketing does not have to be an overwhelming challenge. Each and every manufacturing company uses processes and creates products that are fascinating. Each and every manufacturing company has an audience that is interested in these processes and products, otherwise it would not exist. It just takes a little bit of outside-the-box thinking, as well as some content creation tools, to make the process successful.

If you’re interested in OEM marketing trends, read this blog on the next generation of email marketing for industrial marketers.

Victoria Grieshammer is an Associate Copywriter at Fathom Digital Marketing in Valley View, OH.

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Posted by MAGNET Ohio in Marketing

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