My Favorite Content Creation Tools for OEM Marketing
My Favorite Content Creation Tools for OEM Marketing
Content creation is one of many manufacturing marketing trends. However, unlike most trends, content marketing is here to stay. Every industry has difficulty meeting the fast-paced needs of content production. Plus, many companies are doing this with internal marketing initiatives, as well as employees who are not trained writers.
Unfortunately, manufacturing marketing suffers from these issues ten times as much as an average company. The reason why—OEM marketing has a self-confidence issue. The belief that manufacturers cannot create engaging content has held steady in the past two annual Manufacturing Marketing Reports conducted by the Content Marketing Institute.
Get over your fear of content with these helpful content creation tools, which will stimulate your OEM marketing content program.
Thanks to BuzzSumo, finding popular, successful content is incredibly easy. This content creation tool has both a free version and a paid version. With the free version, you can submit a topic you’re interested in and see the top ten pieces of content on this topic. It also lets you see how much this piece of content is shared, who shared it, what social channels it’s most popular on, and more. The tool shows the top content influencers by topic, which will give you a good idea of who to follow for relevant information.
Whether you want to take their silly titles at face value—content misdirection is a viable strategy—or use them for inspiration, the Content Idea Generator is sure to get your creative juices flowing. All you have to do is insert a topic keyword and the tool will come up with a limitless number of ways to spin that topic. With the Content Idea Generator, you can be sure you won’t walk away with a boring topic. This will help your industrial marketing agency think outside the box when addressing topics that can be considered dull.
Whether you’re not confident with your writing or you’re rushed and looking for a second pair of eyes, Hemingway App is the way to go. This is especially good for OEM marketing teams that are trying their hand at content marketing without a team of writers. The Hemingway App is free and rates the overall complexity of the content. Additionally, it highlights sentences that are difficult to read or overly wordy and gives simpler alternatives. If your manufacturing products and processes are very technical, this tool is a great way to be sure you’re communicating in a way your audience can understand.
It is common knowledge that content is more likely to be read if it includes pictures or graphics. If you don’t have a photographer or graphic designer on hand, though, this may feel impossible to accomplish. Enter Canva: this tool makes professional, trendy, and custom graphics accessible to even the most design-challenged manufacturing marketers. The tool allows you can to tailor graphics to a variety of mediums and channels, such as blogs, Facebook cover photos, Instagram photos, and infographics.
5. Manufacturing Industry Leaders
Have no shame in looking to others in your industry for content ideas. Obviously, blatant copying is never acceptable. A thorough industry analysis, though, will give you a great sense of where your OEM marketing strategy is lacking and what you need to catch up. Use the successful content assets of other industrial marketers to inspire your own original content strategy. Plus, you can always reach out to successful manufacturing blogs and publications for guest writing opportunities.
Creating content for manufacturing marketing does not have to be an overwhelming challenge. Each and every manufacturing company uses processes and creates products that are fascinating. Each and every manufacturing company has an audience that is interested in these processes and products, otherwise it would not exist. It just takes a little bit of outside-the-box thinking, as well as some content creation tools, to make the process successful.
HEADLINE The survey definitively shows that product innovation leads to more growth, while “grow your own workforce” strategies will be needed to fill the major labor shortages hampering small manufacturer growth. Emerging technologies like the Internet of Things (IoT), 3D printing, and digital manufacturing are beginning to enhance innovation and productivity, but still have significant room for adoption amongst Ohio’s small manufacturing businesses. ABOUT THE SURVEY Under the direction of the Ohio Manufacturing Extension Partnership (Ohio MEP), MAGNET: The Manufacturing Advocacy and Growth Network conducted a thorough survey of Ohio’s manufacturing base. Contributing approximately 20% of Ohio’s jobs (and driving in some regions up to 50% of Ohio’s economy), and generating a disproportionate amount of export revenues and Gross Regional Product, manufacturing is critical to Ohio. Greater than 95% of Ohio’s manufacturers are small (under 500 employees), and these manufacturers need to remain competitive both nationally and internationally to ensure our economy’s health. Ohio’s Development Services Agency and the National Institute of Standards and Technology, which runs the MEP, recognizes the importance of this sector and fuels MAGNET and the Ohio MEP program to directly serve and support innovation, efficiency, and growth in small and medium manufacturers. What manufacturers need
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