Master Manufacturing Marketing at the MAGNET//Fathom Workshop
MAGNET is is dedicated to the growth of manufacturers in the Northeast Ohio region. Fathom Digital Marketing provides manufacturing marketing expertise, specializing in revenue growth. On July 16th, these two local manufacturing juggernauts will combine powers—to your benefit—in a digital marketing workshop focused on manufacturing marketing.
Together, MAGNET and Fathom offer manufacturers the opportunity to access unbounded growth through digital marketing. The July 16th workshop, titled “How Modern Manufacturers are Leveraging Digital Marketing to Grow Their Businesses,” aims to get manufacturers up to speed on digital marketing trends.
Plus, Google will be there. That’s right- Google, the search engine giant that is largely responsible for making or breaking your digital presence, will be available to personally advise your manufacturing marketing.
Google presenters at this workshop will be highlighting the digital trends that are most important for your company. They’ll cover the best ways to use Search Engine Marketing (SEM) and Pay Per Click (PPC) advertising, which are hot topics for manufacturers. Google representatives will specifically cover when and how manufacturers should use these marketing tactics.
The workshop itinerary is based on targeted manufacturing marketing data, to address the most pressing topics for manufacturers. In fact, each of the presentations and segments is informed by pain points revealed in the Manufacturing Marketing Report produced by the Content Marketing Institute, a known industry leader in manufacturing benchmark data.
The industrial marketing topics that will be covered include:
• Digital marketing trends for manufacturers: what to be aware of and how you can pull ahead
• Content marketing—what it is, how to implement it, and why manufacturers should use it
• How Customer Relationship Management systems (CRM) increase sales and marketing alignment
• Interactive digital marketing assessments to find out where your company measures up
• Putting digital marketing to use with advice from real, local manufacturers
• The importance of comprehensive marketing and pulling tactics together for the full manufacturing sales funnel
Along with the expertise of Google representatives, the workshop will showcase a wealth of knowledge from Pardot representatives and the manufacturing marketing experts of Fathom. Pardot is a B2B marketing automation software provider with specific experience in the manufacturing industry. The Pardot representatives will be speaking on the value of creating and nurturing client relationships through marketing automation.
If you want to learn how to maneuver the digital space and profitably grow your manufacturing business but don’t know how, this workshop is for you. Register today and learn how to take advantage of the opportunities for manufacturers in digital marketing.
HEADLINE The survey definitively shows that product innovation leads to more growth, while “grow your own workforce” strategies will be needed to fill the major labor shortages hampering small manufacturer growth. Emerging technologies like the Internet of Things (IoT), 3D printing, and digital manufacturing are beginning to enhance innovation and productivity, but still have significant room for adoption amongst Ohio’s small manufacturing businesses. ABOUT THE SURVEY Under the direction of the Ohio Manufacturing Extension Partnership (Ohio MEP), MAGNET: The Manufacturing Advocacy and Growth Network conducted a thorough survey of Ohio’s manufacturing base. Contributing approximately 20% of Ohio’s jobs (and driving in some regions up to 50% of Ohio’s economy), and generating a disproportionate amount of export revenues and Gross Regional Product, manufacturing is critical to Ohio. Greater than 95% of Ohio’s manufacturers are small (under 500 employees), and these manufacturers need to remain competitive both nationally and internationally to ensure our economy’s health. Ohio’s Development Services Agency and the National Institute of Standards and Technology, which runs the MEP, recognizes the importance of this sector and fuels MAGNET and the Ohio MEP program to directly serve and support innovation, efficiency, and growth in small and medium manufacturers. What manufacturers need
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