Master Manufacturing Marketing at the MAGNET//Fathom Workshop

MAGNET and Fathom Digital Marketing will guide you through the fundamentals of digital marketing for modern manufacturers.

MAGNET is is dedicated to the growth of manufacturers in the Northeast Ohio region. Fathom Digital Marketing provides manufacturing marketing expertise, specializing in revenue growth. On July 16th, these two local manufacturing juggernauts will combine powers—to your benefit—in a digital marketing workshop focused on manufacturing marketing.

Together, MAGNET and Fathom offer manufacturers the opportunity to access unbounded growth through digital marketing. The July 16th workshop, titled “How Modern Manufacturers are Leveraging Digital Marketing to Grow Their Businesses,” aims to get manufacturers up to speed on digital marketing trends.

Plus, Google will be there. That’s right- Google, the search engine giant that is largely responsible for making or breaking your digital presence, will be available to personally advise your manufacturing marketing.

Google presenters at this workshop will be highlighting the digital trends that are most important for your company. They’ll cover the best ways to use Search Engine Marketing (SEM) and Pay Per Click (PPC) advertising, which are hot topics for manufacturers. Google representatives will specifically cover when and how manufacturers should use these marketing tactics.

The workshop itinerary is based on targeted manufacturing marketing data, to address the most pressing topics for manufacturers. In fact, each of the presentations and segments is informed by pain points revealed in the Manufacturing Marketing Report produced by the Content Marketing Institute, a known industry leader in manufacturing benchmark data.

The industrial marketing topics that will be covered include:

• Digital marketing trends for manufacturers: what to be aware of and how you can pull ahead

• Content marketing—what it is, how to implement it, and why manufacturers should use it

• How Customer Relationship Management systems (CRM) increase sales and marketing alignment

• Interactive digital marketing assessments to find out where your company measures up

• Putting digital marketing to use with advice from real, local manufacturers

• The importance of comprehensive marketing and pulling tactics together for the full manufacturing sales funnel

Along with the expertise of Google representatives, the workshop will showcase a wealth of knowledge from Pardot representatives and the manufacturing marketing experts of Fathom. Pardot is a B2B marketing automation software provider with specific experience in the manufacturing industry. The Pardot representatives will be speaking on the value of creating and nurturing client relationships through marketing automation.

If you want to learn how to maneuver the digital space and profitably grow your manufacturing business but don’t know how, this workshop is for you. Register today and learn how to take advantage of the opportunities for manufacturers in digital marketing.

Posted by MAGNET Ohio in Grants and Partnerships, Marketing

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