Master Manufacturing Marketing at the MAGNET//Fathom Workshop
MAGNET is is dedicated to the growth of manufacturers in the Northeast Ohio region. Fathom Digital Marketing provides manufacturing marketing expertise, specializing in revenue growth. On July 16th, these two local manufacturing juggernauts will combine powers—to your benefit—in a digital marketing workshop focused on manufacturing marketing.
Together, MAGNET and Fathom offer manufacturers the opportunity to access unbounded growth through digital marketing. The July 16th workshop, titled “How Modern Manufacturers are Leveraging Digital Marketing to Grow Their Businesses,” aims to get manufacturers up to speed on digital marketing trends.
Plus, Google will be there. That’s right- Google, the search engine giant that is largely responsible for making or breaking your digital presence, will be available to personally advise your manufacturing marketing.
Google presenters at this workshop will be highlighting the digital trends that are most important for your company. They’ll cover the best ways to use Search Engine Marketing (SEM) and Pay Per Click (PPC) advertising, which are hot topics for manufacturers. Google representatives will specifically cover when and how manufacturers should use these marketing tactics.
The workshop itinerary is based on targeted manufacturing marketing data, to address the most pressing topics for manufacturers. In fact, each of the presentations and segments is informed by pain points revealed in the Manufacturing Marketing Report produced by the Content Marketing Institute, a known industry leader in manufacturing benchmark data.
The industrial marketing topics that will be covered include:
• Digital marketing trends for manufacturers: what to be aware of and how you can pull ahead
• Content marketing—what it is, how to implement it, and why manufacturers should use it
• How Customer Relationship Management systems (CRM) increase sales and marketing alignment
• Interactive digital marketing assessments to find out where your company measures up
• Putting digital marketing to use with advice from real, local manufacturers
• The importance of comprehensive marketing and pulling tactics together for the full manufacturing sales funnel
Along with the expertise of Google representatives, the workshop will showcase a wealth of knowledge from Pardot representatives and the manufacturing marketing experts of Fathom. Pardot is a B2B marketing automation software provider with specific experience in the manufacturing industry. The Pardot representatives will be speaking on the value of creating and nurturing client relationships through marketing automation.
If you want to learn how to maneuver the digital space and profitably grow your manufacturing business but don’t know how, this workshop is for you. Register today and learn how to take advantage of the opportunities for manufacturers in digital marketing.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or firstname.lastname@example.org
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for