Know the Basics: Digital Marketing for Manufacturers

Manufacturing marketing has been known to lag  behind B2C marketing. But, some research suggests that even when compared to other B2B marketers, manufacturers are still less advanced. Catching up to the more advanced digital marketing trends is vital to success. But, before manufacturers can catch up they must get to know the basics of digital marketing. Read the follow steps to make sure your manufacturing marketing gets on the right track for success.

1.    Revamp your website

Your website is ultimately where you want all of your digital customers to end up. So, updating your site is naturally the first step to an increased digital presence. Having an easily navigated site with relevant information is directly tied to capturing leads. Plus, Google no longer only takes keywords into account when ranking websites. A well-designed and streamlined website can actually help your search engine rankings.

2.    Provide links in all of your offsite content

It is surprising how often this crucial step is missed. When writing and promoting content, the end goal is to drive readers back to your site. It is true that your content should be unselfish and informative—but, it is still important to remind readers where they content is coming from and where they can find more. So, provide various links back to your website in everything from email newsletters and guest blogs to social profiles and press releases.

3.    Stay away from gimmicks and sales pitches

Sales pitches are out, informational content is in. This ethos should be at the heart of all of your marketing efforts, but especially your content creation. In the digital space, your potential customers have a world’s worth of information at their fingertips. While there is no ideal marketing recipe to set you apart, rest assured that tired sales gimmicks certainly won’t do the trick. Instead, show your industry expertise with helpful content that doesn’t ask for anything in return.

4.    Take advantage of tradeshows

For manufacturers, tradeshows are essential. They are known to be important opportunities for networking, showcasing new products, and learning from industry leaders. But, they also offer increased digital presence if leveraged correctly. Do this with a combination of targeted PPC, press release publishing, content distribution, and social campaigns. Planning a marketing strategy around tradeshow attendance can boost your success at the tradeshow and online.

Digital is soon becoming the most important, and lucrative, component of marketing. If you haven’t been following these steps, the best time to get started is now.



Posted by MAGNET Ohio in Marketing

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