Know the Basics: Digital Marketing for Manufacturers
Manufacturing marketing has been known to lag behind B2C marketing. But, some research suggests that even when compared to other B2B marketers, manufacturers are still less advanced. Catching up to the more advanced digital marketing trends is vital to success. But, before manufacturers can catch up they must get to know the basics of digital marketing. Read the follow steps to make sure your manufacturing marketing gets on the right track for success.
1. Revamp your website
Your website is ultimately where you want all of your digital customers to end up. So, updating your site is naturally the first step to an increased digital presence. Having an easily navigated site with relevant information is directly tied to capturing leads. Plus, Google no longer only takes keywords into account when ranking websites. A well-designed and streamlined website can actually help your search engine rankings.
2. Provide links in all of your offsite content
It is surprising how often this crucial step is missed. When writing and promoting content, the end goal is to drive readers back to your site. It is true that your content should be unselfish and informative—but, it is still important to remind readers where they content is coming from and where they can find more. So, provide various links back to your website in everything from email newsletters and guest blogs to social profiles and press releases.
3. Stay away from gimmicks and sales pitches
Sales pitches are out, informational content is in. This ethos should be at the heart of all of your marketing efforts, but especially your content creation. In the digital space, your potential customers have a world’s worth of information at their fingertips. While there is no ideal marketing recipe to set you apart, rest assured that tired sales gimmicks certainly won’t do the trick. Instead, show your industry expertise with helpful content that doesn’t ask for anything in return.
4. Take advantage of tradeshows
For manufacturers, tradeshows are essential. They are known to be important opportunities for networking, showcasing new products, and learning from industry leaders. But, they also offer increased digital presence if leveraged correctly. Do this with a combination of targeted PPC, press release publishing, content distribution, and social campaigns. Planning a marketing strategy around tradeshow attendance can boost your success at the tradeshow and online.
Digital is soon becoming the most important, and lucrative, component of marketing. If you haven’t been following these steps, the best time to get started is now.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or firstname.lastname@example.org
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for