Innovation Without Technology?

SchoberI recently attended the NorTech Innovation Awards and it was exciting to see all of the great technologies coming out of Northeast Ohio and the products that are able to solve important problems because of those technologies.

This event highlights the important role that technology can play in innovation. But it’s important to note that innovation does not always require the latest technology, even in manufacturing where technology and engineering play such a key role.

Some manufacturers offer maintenance services for their products. Others offer a unique industrial designs. These are just a couple of examples of opportunities for manufacturers to differentiate their business without adopting or developing brand new technology.

I appreciate these kinds of innovations as much as those based on the advancement of technology, because they both accomplish the same thing—creating value for customers.

I’d love to hear about your company’s experience with innovation for growth. Comment below or send me an e-mail. We are very interested to find out what is working for companies in today’s new economic reality.

And I look forward to learning about more innovations in manufacturing by regional and local companies at the 2011 MANNY Awards, co-sponsored by Inside Business magazine and MAGNET. The awards dinner is May 19 at Windows on the River in Cleveland. Hope to see you there!

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Posted by MAGNET Ohio in Growth, Innovation, Product-Design-And-Development

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