In Manufacturing, Emphasize the "Why"

Innovation can be defined several ways. It’s the cornerstone of developing top and bottom lines; it’s the process of doing new and inventive things through market, workforce, and more. There’s room for innovation in every aspect of your organization – and it is your responsibility to use this vital tool for growth.

True innovation requires more than standard problem solving. It is inherently proactive, a habitual practice that should be incorporated into your company’s core value system. Leaders should urge their employees to set aside time for brainstorming and developing ideas, thereby harnessing creativity to enhance the workplace. Investing in innovation is investing in organizational growth.

For those who don’t know how to start the journey to innovation, begin with “why”. Why do you do what you do, and what purpose does your organization have? If you went out of business tomorrow, what would happen to your industry? The importance of these questions cannot be understated, as they provide employees with a common goal and inspire commitment to success in the workplace.

At a recent event, MAGNET asked manufacturers how well they thought their organization’s “why” was articulated, the driving force behind their actions and decisions.

The numbers blew us away.

More than half of manufacturers stated that their company proved below adequate in defining their purpose; in fact, many neglected to express one at all. This data implies that individuals are working day-to-day without understanding why their business exists or serves a particular market.

Customers, stakeholders, and employees want to know why you do what you do – so tell them! If you believe you’ve found yourself without a purpose or mission statement, you need to reevaluate the function of your business. The “why” is fundamental to your survival, and we believe a company that builds its messages and actions around this concept creates a culture where success is inevitable.

Start with the Why author Simon Sinek notes that consumers often buy the “why” principle of a company, rather than the “what” or “how”. To hear Sinek’s secret of success and the power of inside communication, watch the video below.


Once your “why” is established, stayed tuned for our upcoming post on an essential tool known as ideation.  Ideation is a vital process that can be utilized in order to create new ideas and overcome obstacles in order to grow your manufacturing business.

Posted by MAGNET Ohio in Innovation

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