Idea generation, or ideation as it is formally known, is an important part of the innovation process. MAGNET has a long history of helping manufacturers around the region ideate to solve specific challenges. Recently I sat down with Bob Schmidt, one of MAGNET’s Senior Growth and Innovation Advisors, to discuss the topic of ideation and to better understand MAGNET’s ideation process.
First thing I learned….Not all ideations are the same
MAGNET conducts TWO specific types of ideation sessions: 1. Technical – Technical Ideation Sessions are structured to solve specific “technical” problems…such as what manufacturing processes could be applied to develop a new product or developing design concepts for a new or enhanced product based on defined market criteria. 2. Growth – Growth Ideation Sessions are structured to solve business growth problems, specifically around market diversification. MAGNET and the client do a deep dive into the client’s core assets, current products/services, and market opportunities as a foundation for idea creation.
Second thing I learned….There is a structured process in place at MAGNET for conducting each type of ideation session
The MAGNET Ideation Process
Third thing I learned…..”The Commonalities”. Regardless of what whether the ideation session is technical or growth oriented, there are a few commonalities both sessions share in common:
Ground rules call for no criticism; meaning no “that will be too expensive”, “we have tried that before”, or “that will never work”
Group sharing of ideas: Whether the sharing is visual (technical session) or written (growth session)
Needs must be met; Voice of the Customer Needs, Enterprise Needs, and Industry Needs
Does your company ideate? Do you have a similar process in place? Please share, we love to hear other best practices and ways to approach the topic.
If there is an underlying problem that you think this process could help address give us a call….I bet we can help ideate some solutions! 216-391-7766
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