Email marketing is vital to any marketing campaign. This might seem unlikely considering that many emails go unopened. But, the email inbox is one of the few places that you can target your content directly to an individual. Even if every email isn’t opened, the reoccurrence of your name in your audience’s inbox is beneficial.
It puts you a step ahead of your competitors who haven’t gained access to this customer’s inbox. Access into the inbox of a customer is a privilege that you shouldn’t take for granted. So, what are the best ways to nurture and keep your customers coming back through email? Read the following 4 tips to step up your email marketing.
4 Tips for Better Email Marketing:
Listen to Your Customers.Marketers often make the mistake of talking at customers instead of talking with customers. Luckily, the foundation of email marketing is listening. Its purpose is to meet customers where they are at and provide consistent content that meets their desire—or lack thereof—for communication. Listening through email marketing can mean anything from asking for feedback to tracking interaction with different kinds of content. Regardless, email communication with customers offers a gold mine of information that can help you understand what content and services your customers want.
Establish Rapport.You can establish rapport by providing consistent, valuable interaction. Email is the primary place to do because it is the only space that you can “hand deliver” content on a regular basis. Other options, such as social media and blogging, are directed at a large audience and require that the audience seek you out. Plus, little details such as Happy Birthday emails or personalized appreciation emails will amp up your customer relationships.
Help Educate Your Readers. Just like you, your readers are busy people. They might not find the time to read about your new product, which might not seem important to their daily lives. But, they are more likely to make time to read breaking news in their industry or community. Don’t be another email newsletter filling up inboxes with self-centered content. Be useful to your readers and help them in their everyday lives with relevant educational material.
Build Your Sales Message.This may seem counterintuitive to the previous non-promotional suggestions, but it is necessary. The message of what your company offers should be at the heart of all your informational and audience focused material. This doesn’t have to be a full fleshed sales pitch—a link to a product page or a reference to a solution that relates to the content in the email is enough. Plus, the repetition of email marketing means that you can build this message over time without being overly intrusive with your products and solutions.
Accomplishing successful email communication means taking email marketing as seriously as it ought to be taken. Elevate your company by appreciating your customers’ input, giving them useful information, and showing how your company provides the solutions they need.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or email@example.com
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for