Innovation is the backbone of every successful manufacturing company. It helps your business stand out from the competition, as well as continue to grow and prosper. If your company has a culture of innovation, it’s time to tell the world what you’re doing. Your website is a great way to promote the innovative projects you’ve worked on, as well as the innovative solutions you provide.
Case studies are a tried and true way for manufacturing companies to show what they’ve done. Sharing success stories in the form of case studies on your website can prove to potential customers that you have the ability to solve challenges like theirs. In addition, these case studies highlight the innovative solutions you provide in order to solve these challenges.
Think about your most successful and innovative projects and reach out to those happy customers. Testimonials don’t need to be paragraphs long. Just a brief sentence or two will work. And if you find that you have difficulty getting testimonials from customers, consider offering them an incentive for providing a testimonial or write the testimonial for them and let them edit it to their liking.
Custom project work is a goldmine for highlighting your company’s innovative solutions. More often than not, a custom project requires creative and “outside the box” thinking in order to provide a viable solution. To showcase your custom project work, create a section of your website specifically for this. Include a description of the project, your solution and any pictures or multimedia that helps tell the story.
As the old saying goes, “a picture is worth a thousand words.” Consider creating an “image gallery” section of your website in which you include pictures of various applications and solutions you’ve provided. In addition, pictures are great on product and case study pages.
If a picture is worth a thousand words, a video is worth a thousand pictures. Videos have a way of showing a story, rather than just telling it with words. But don’t limit yourself to highlighting past or current innovative projects. You might even want to create a video that talks about your innovation process and how much your business values innovation.
These are just a few ways you can promote your innovative solutions on your website, but there are many more ways to do so. If you’re able to think outside the box when developing solutions to your customers’ challenges, then you can do the same when thinking about how to highlight innovation on your website.
Article submitted by Bank of America For mid-market companies, business success and responsible growth aren’t mutually exclusive. In fact, prioritizing responsible growth is becoming increasingly important, and successful companies are making sustainability central to their growth strategies. Beyond good corporate citizenship, they are recognizing the intrinsic link between the strength of their business and that of the communities and economies in which they operate. Leading your growth with those goals in mind builds resilience and better solutions for the future. Consider the following: Responsible growth companies perform better. Companies that consider the impact of risks and opportunities on the environment, local communities and society may produce better financial results than those that don’t. Additionally, 90% of companies believe a sustainability plan is important for remaining competitive. Responsible growth companies attract investment. A 2016 study by MIT Sloan Management Review and Boston Consulting Group surveyed 3,000 executives and managers from more than 100 countries. Findings revealed that 75% of senior executives in investment firms agree that a company’s sustainability performance is materially important to their investment decisions, and nearly half would not invest in a company with a poor sustainability record. Ninety percent of executives see sustainability as important, but only
HEADLINE The survey definitively shows that product innovation leads to more growth, while “grow your own workforce” strategies will be needed to fill the major labor shortages hampering small manufacturer growth. Emerging technologies like the Internet of Things (IoT), 3D printing, and digital manufacturing are beginning to enhance innovation and productivity, but still have significant room for adoption amongst Ohio’s small manufacturing businesses. ABOUT THE SURVEY Under the direction of the Ohio Manufacturing Extension Partnership (Ohio MEP), MAGNET: The Manufacturing Advocacy and Growth Network conducted a thorough survey of Ohio’s manufacturing base. Contributing approximately 20% of Ohio’s jobs (and driving in some regions up to 50% of Ohio’s economy), and generating a disproportionate amount of export revenues and Gross Regional Product, manufacturing is critical to Ohio. Greater than 95% of Ohio’s manufacturers are small (under 500 employees), and these manufacturers need to remain competitive both nationally and internationally to ensure our economy’s health. Ohio’s Development Services Agency and the National Institute of Standards and Technology, which runs the MEP, recognizes the importance of this sector and fuels MAGNET and the Ohio MEP program to directly serve and support innovation, efficiency, and growth in small and medium manufacturers. What manufacturers need
How Virtual Reality and Augmented Reality Can Help Keep Our Engineers Safe and Our Manufacturing Strong Recall how difficult it was to put together complex LEGO creations when you were a child or helping a child. Now, picture assembling a fighter plane from a room full of parts. Even highly trained engineers can benefit from technology to help improve consistency and quality. Virtual reality (VR) and augmented reality (AR) are making near-perfect assembly a possibility in the manufacturing space. By wearing AR glasses that use cameras, depth sensors and motion sensors to overlay images onto the real working environment, engineers and factory workers can visualize the exact bolts, parts, part numbers and instructions on how to assemble a particular component correctly. Lockheed Martin began using AR goggles and improved F-35 assembly time by 30 percent, in addition to increasing accuracy to 96 percent. In order to remain competitive, businesses should consider the ways VR and AR can improve efficiency and supply chain productivity. According to a recent BofA Merrill Lynch Global Research report, AR platforms can provide companies up to 25 percent in cost savings on installation of equipment. Here are four ways VR/AR is disrupting the mid-market manufacturing space: