Innovation is the backbone of every successful manufacturing company. It helps your business stand out from the competition, as well as continue to grow and prosper. If your company has a culture of innovation, it’s time to tell the world what you’re doing. Your website is a great way to promote the innovative projects you’ve worked on, as well as the innovative solutions you provide.
Case studies are a tried and true way for manufacturing companies to show what they’ve done. Sharing success stories in the form of case studies on your website can prove to potential customers that you have the ability to solve challenges like theirs. In addition, these case studies highlight the innovative solutions you provide in order to solve these challenges.
Think about your most successful and innovative projects and reach out to those happy customers. Testimonials don’t need to be paragraphs long. Just a brief sentence or two will work. And if you find that you have difficulty getting testimonials from customers, consider offering them an incentive for providing a testimonial or write the testimonial for them and let them edit it to their liking.
Custom project work is a goldmine for highlighting your company’s innovative solutions. More often than not, a custom project requires creative and “outside the box” thinking in order to provide a viable solution. To showcase your custom project work, create a section of your website specifically for this. Include a description of the project, your solution and any pictures or multimedia that helps tell the story.
As the old saying goes, “a picture is worth a thousand words.” Consider creating an “image gallery” section of your website in which you include pictures of various applications and solutions you’ve provided. In addition, pictures are great on product and case study pages.
If a picture is worth a thousand words, a video is worth a thousand pictures. Videos have a way of showing a story, rather than just telling it with words. But don’t limit yourself to highlighting past or current innovative projects. You might even want to create a video that talks about your innovation process and how much your business values innovation.
These are just a few ways you can promote your innovative solutions on your website, but there are many more ways to do so. If you’re able to think outside the box when developing solutions to your customers’ challenges, then you can do the same when thinking about how to highlight innovation on your website.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or email@example.com
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for