How to Promote Innovation on Your Website

innovationInnovation is the backbone of every successful manufacturing company. It helps your business stand out from the competition, as well as continue to grow and prosper. If your company has a culture of innovation, it’s time to tell the world what you’re doing. Your website is a great way to promote the innovative projects you’ve worked on, as well as the innovative solutions you provide.

Case Studies

Case studies are a tried and true way for manufacturing companies to show what they’ve done. Sharing success stories in the form of case studies on your website can prove to potential customers that you have the ability to solve challenges like theirs. In addition, these case studies highlight the innovative solutions you provide in order to solve these challenges.


Think about your most successful and innovative projects and reach out to those happy customers. Testimonials don’t need to be paragraphs long. Just a brief sentence or two will work. And if you find that you have difficulty getting testimonials from customers, consider offering them an incentive for providing a testimonial or write the testimonial for them and let them edit it to their liking.

Custom Projects

Custom project work is a goldmine for highlighting your company’s innovative solutions. More often than not, a custom project requires creative and “outside the box” thinking in order to provide a viable solution. To showcase your custom project work, create a section of your website specifically for this. Include a description of the project, your solution and any pictures or multimedia that helps tell the story.


As the old saying goes, “a picture is worth a thousand words.” Consider creating an “image gallery” section of your website in which you include pictures of various applications and solutions you’ve provided. In addition, pictures are great on product and case study pages.


If a picture is worth a thousand words, a video is worth a thousand pictures. Videos have a way of showing a story, rather than just telling it with words. But don’t limit yourself to highlighting past or current innovative projects. You might even want to create a video that talks about your innovation process and how much your business values innovation.

These are just a few ways you can promote your innovative solutions on your website, but there are many more ways to do so. If you’re able to think outside the box when developing solutions to your customers’ challenges, then you can do the same when thinking about how to highlight innovation on your website.

Posted by MAGNET Ohio in Innovation, Marketing

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