How to Become A Thought Leader

thought leaderOne of the biggest marketing buzzwords today is “thought leader,” and you might be asking yourself what this means or why it should matter to your company. Becoming a thought leader is essentially being seen as a knowledgeable resource within your industry. Thought leadership is important because your company should want to own the space in which you play. However, becoming a thought leader involves more than just knowing your industry and being able to talk about it.

Characteristics of a Thought Leader

Thought leaders aren’t just bloggers or speakers at conferences. They’re the people who drive the conversations and influence others. To be seen as a thought leader, here are some characteristics you should possess.

  • Ability to Find Compelling Stories: Thought leaders are able to spot a story a mile away and before anyone else does. To do this, you need to pay attention to the news, engage in conversations with people in your industry and stay on top of current events. When a story breaks, you’re the first one to notice and the first one to come up with an interesting angle.
  • Ability to Tell Stories: Great stories are nothing without a great storyteller. However you choose to tell the story, it needs to connect with people. Start with a great hook, create suspense and flesh out the details of the story that your audience will care about.
  • Credibility and Trustworthiness: If you’re a thought leader, people trust you. You’re the kind of person who fact-checks, cites reputable sources and considers all the angles before you send a story out into the world.
  • Social Clout: What you know is an important part of becoming a thought leader, but who you know is important too. Successful thought leaders are well-connected and resourceful in seeking out the right people to help tell their story.
  • A Distinct Personality: A thought leader isn’t someone who just regurgitates the news already out there. They have a unique personality that shines through their content and resonates with their audience.

Not everyone is born with these qualities and developing them takes commitment. However, becoming a thought leader in your industry can help you take your company to the next level.

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Posted by MAGNET Ohio in Workforce

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