How to Become A Thought Leader

thought leaderOne of the biggest marketing buzzwords today is “thought leader,” and you might be asking yourself what this means or why it should matter to your company. Becoming a thought leader is essentially being seen as a knowledgeable resource within your industry. Thought leadership is important because your company should want to own the space in which you play. However, becoming a thought leader involves more than just knowing your industry and being able to talk about it.

Characteristics of a Thought Leader

Thought leaders aren’t just bloggers or speakers at conferences. They’re the people who drive the conversations and influence others. To be seen as a thought leader, here are some characteristics you should possess.

  • Ability to Find Compelling Stories: Thought leaders are able to spot a story a mile away and before anyone else does. To do this, you need to pay attention to the news, engage in conversations with people in your industry and stay on top of current events. When a story breaks, you’re the first one to notice and the first one to come up with an interesting angle.
  • Ability to Tell Stories: Great stories are nothing without a great storyteller. However you choose to tell the story, it needs to connect with people. Start with a great hook, create suspense and flesh out the details of the story that your audience will care about.
  • Credibility and Trustworthiness: If you’re a thought leader, people trust you. You’re the kind of person who fact-checks, cites reputable sources and considers all the angles before you send a story out into the world.
  • Social Clout: What you know is an important part of becoming a thought leader, but who you know is important too. Successful thought leaders are well-connected and resourceful in seeking out the right people to help tell their story.
  • A Distinct Personality: A thought leader isn’t someone who just regurgitates the news already out there. They have a unique personality that shines through their content and resonates with their audience.

Not everyone is born with these qualities and developing them takes commitment. However, becoming a thought leader in your industry can help you take your company to the next level.

Posted by MAGNET Ohio in Workforce

Most Recent


February 22, 2018 by Sam Wasylyshyn

HEADLINE The survey definitively shows that product innovation leads to more growth, while “grow your own workforce” strategies will be needed to fill the major labor shortages hampering small manufacturer growth. Emerging technologies like the Internet of Things (IoT), 3D printing, and digital manufacturing are beginning to enhance innovation and productivity, but still have significant room for adoption amongst Ohio’s small manufacturing businesses. ABOUT THE SURVEY Under the direction of the Ohio Manufacturing Extension Partnership (Ohio MEP), MAGNET: The Manufacturing Advocacy and Growth Network conducted a thorough survey of Ohio’s manufacturing base. Contributing approximately 20% of Ohio’s jobs (and driving in some regions up to 50% of Ohio’s economy), and generating a disproportionate amount of export revenues and Gross Regional Product, manufacturing is critical to Ohio. Greater than 95% of Ohio’s manufacturers are small (under 500 employees), and these manufacturers need to remain competitive both nationally and internationally to ensure our economy’s health. Ohio’s Development Services Agency and the National Institute of Standards and Technology, which runs the MEP, recognizes the importance of this sector and fuels MAGNET and the Ohio MEP program to directly serve and support innovation, efficiency, and growth in small and medium manufacturers. What manufacturers need

Manufacturing is Facing a New Reality

February 06, 2018 by Sam Wasylyshyn

How Virtual Reality and Augmented Reality Can Help Keep Our Engineers Safe and Our Manufacturing Strong Recall how difficult it was to put together complex LEGO creations when you were a child or helping a child. Now, picture assembling a fighter plane from a room full of parts. Even highly trained engineers can benefit from technology to help improve consistency and quality. Virtual reality (VR) and augmented reality (AR) are making near-perfect assembly a possibility in the manufacturing space. By wearing AR glasses that use cameras, depth sensors and motion sensors to overlay images onto the real working environment, engineers and factory workers can visualize the exact bolts, parts, part numbers and instructions on how to assemble a particular component correctly. Lockheed Martin began using AR goggles and improved F-35 assembly time by 30 percent, in addition to increasing accuracy to 96 percent[1]. In order to remain competitive, businesses should consider the ways VR and AR can improve efficiency and supply chain productivity. According to a recent BofA Merrill Lynch Global Research report[2], AR platforms can provide companies up to 25 percent in cost savings on installation of equipment. Here are four ways VR/AR is disrupting the mid-market manufacturing space:

Is Technology Your Thing? Connect with TechLink

February 06, 2018 by Sam Wasylyshyn

Why should you consider TechLink? To date: More than 1,270 technology transfer partnerships brokered between companies and 110 DoD labs or centers, including all 65 DoD labs that generate patented inventions More than 600 license agreements facilitated between DoD and companies nationwide, transferring over 1,000 DoD inventions to industry Facilitated 60% of total DoD licensing agreements over the past 10 years What does TechLink Specialize in? TechLink specializes in 10 technology areas: Energy, BioTech, Materials, Sensors, Photonics, Software/Info Technology, Military Technology, Electronics and Environmental Technologies. 4 Ways TechLink can help you: Actively market DoD inventions to industry nationwide Help companies evaluate these inventions and submit license applications Facilitate communications between DoD labs and companies leading to “win-win” license agreements for both parties Maintain the nation’s only comprehensive database of DoD-patented inventions, fully searchable through Why should you believe in TechLink? Check out the TechLink technology database and the Technology Spotlight for regular updates on available technologies and contact information for the related Technology Manager. The Manager will help you assess the technology for your company needs, facilitate your connection with DoD, and walk you through the licensing process. Most DoD inventions have civilian and commercial applications. DoD technologies licensed by TechLink have generated