One of the biggest marketing buzzwords today is “thought leader,” and you might be asking yourself what this means or why it should matter to your company. Becoming a thought leader is essentially being seen as a knowledgeable resource within your industry. Thought leadership is important because your company should want to own the space in which you play. However, becoming a thought leader involves more than just knowing your industry and being able to talk about it.
Characteristics of a Thought Leader
Thought leaders aren’t just bloggers or speakers at conferences. They’re the people who drive the conversations and influence others. To be seen as a thought leader, here are some characteristics you should possess.
Ability to Find Compelling Stories: Thought leaders are able to spot a story a mile away and before anyone else does. To do this, you need to pay attention to the news, engage in conversations with people in your industry and stay on top of current events. When a story breaks, you’re the first one to notice and the first one to come up with an interesting angle.
Ability to Tell Stories: Great stories are nothing without a great storyteller. However you choose to tell the story, it needs to connect with people. Start with a great hook, create suspense and flesh out the details of the story that your audience will care about.
Credibility and Trustworthiness: If you’re a thought leader, people trust you. You’re the kind of person who fact-checks, cites reputable sources and considers all the angles before you send a story out into the world.
Social Clout: What you know is an important part of becoming a thought leader, but who you know is important too. Successful thought leaders are well-connected and resourceful in seeking out the right people to help tell their story.
A Distinct Personality: A thought leader isn’t someone who just regurgitates the news already out there. They have a unique personality that shines through their content and resonates with their audience.
Not everyone is born with these qualities and developing them takes commitment. However, becoming a thought leader in your industry can help you take your company to the next level.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or firstname.lastname@example.org
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for