Manufacturing companies of all kinds are now embracing the Internet age, which means it’s getting even harder for you to get noticed on the web. Here are some tips for how to improve the quality of your web presence. In addition, these tips will help make your brand more prominent and accessible.
Your Website: The obvious first step in developing a strong web presence is to have a great website. Your website should be attractive, contain easy-to-find and valuable information, as well as be free of any technical problems. A website that doesn’t perform well can cause a visitor to leave out of frustration. If you’re going to spend time designing an attractive website and writing compelling content, you’ll also want to dedicate time and resources to ensure that all technical aspects are sound.
Search Engine Optimization (SEO): SEO is an art and a science. Find out what your target audience is search for, the terminology they use and start editing and writing content on your website to include these keywords and key phrases. But be aware that SEO takes time and patience and you won’t see overnight success no matter how skilled you are at it. If you’re patient, over time you’ll notice your website showing up higher in search engine results and driving more traffic to your website.
Social Media: Not all social media sites are appropriate for every company, so it’s best to invest your time in the ones that make the most sense for your business. Once you’ve built out your company’s profiles on these sites, stay engaged. Post relevant updates and information, and interact with your followers regularly.
Blogging: A blog can be a great way to share information with your current and prospective customers. The important thing to remember about this is that an abandoned blog is worse than not having a blog at all. You’ll want to publish blog posts regularly to keep people coming back to your website and to give visitors the impression that you’re a viable company that’s still in business.
Articles: Your web presence should extend beyond your own website and web properties. Writing articles for online industry publications or other websites is a great way to get your company in front of different audiences. In addition, it can help establish your company as a thought leader.
The Internet provides a great opportunity for you to engage with your audience and attract new customers. With a little bit of time and effort, you can improve your company’s web presence.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or email@example.com
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for