Manufacturing companies of all kinds are now embracing the Internet age, which means it’s getting even harder for you to get noticed on the web. Here are some tips for how to improve the quality of your web presence. In addition, these tips will help make your brand more prominent and accessible.
Your Website: The obvious first step in developing a strong web presence is to have a great website. Your website should be attractive, contain easy-to-find and valuable information, as well as be free of any technical problems. A website that doesn’t perform well can cause a visitor to leave out of frustration. If you’re going to spend time designing an attractive website and writing compelling content, you’ll also want to dedicate time and resources to ensure that all technical aspects are sound.
Search Engine Optimization (SEO): SEO is an art and a science. Find out what your target audience is search for, the terminology they use and start editing and writing content on your website to include these keywords and key phrases. But be aware that SEO takes time and patience and you won’t see overnight success no matter how skilled you are at it. If you’re patient, over time you’ll notice your website showing up higher in search engine results and driving more traffic to your website.
Social Media: Not all social media sites are appropriate for every company, so it’s best to invest your time in the ones that make the most sense for your business. Once you’ve built out your company’s profiles on these sites, stay engaged. Post relevant updates and information, and interact with your followers regularly.
Blogging: A blog can be a great way to share information with your current and prospective customers. The important thing to remember about this is that an abandoned blog is worse than not having a blog at all. You’ll want to publish blog posts regularly to keep people coming back to your website and to give visitors the impression that you’re a viable company that’s still in business.
Articles: Your web presence should extend beyond your own website and web properties. Writing articles for online industry publications or other websites is a great way to get your company in front of different audiences. In addition, it can help establish your company as a thought leader.
The Internet provides a great opportunity for you to engage with your audience and attract new customers. With a little bit of time and effort, you can improve your company’s web presence.
HEADLINE The survey definitively shows that product innovation leads to more growth, while “grow your own workforce” strategies will be needed to fill the major labor shortages hampering small manufacturer growth. Emerging technologies like the Internet of Things (IoT), 3D printing, and digital manufacturing are beginning to enhance innovation and productivity, but still have significant room for adoption amongst Ohio’s small manufacturing businesses. ABOUT THE SURVEY Under the direction of the Ohio Manufacturing Extension Partnership (Ohio MEP), MAGNET: The Manufacturing Advocacy and Growth Network conducted a thorough survey of Ohio’s manufacturing base. Contributing approximately 20% of Ohio’s jobs (and driving in some regions up to 50% of Ohio’s economy), and generating a disproportionate amount of export revenues and Gross Regional Product, manufacturing is critical to Ohio. Greater than 95% of Ohio’s manufacturers are small (under 500 employees), and these manufacturers need to remain competitive both nationally and internationally to ensure our economy’s health. Ohio’s Development Services Agency and the National Institute of Standards and Technology, which runs the MEP, recognizes the importance of this sector and fuels MAGNET and the Ohio MEP program to directly serve and support innovation, efficiency, and growth in small and medium manufacturers. What manufacturers need
How Virtual Reality and Augmented Reality Can Help Keep Our Engineers Safe and Our Manufacturing Strong Recall how difficult it was to put together complex LEGO creations when you were a child or helping a child. Now, picture assembling a fighter plane from a room full of parts. Even highly trained engineers can benefit from technology to help improve consistency and quality. Virtual reality (VR) and augmented reality (AR) are making near-perfect assembly a possibility in the manufacturing space. By wearing AR glasses that use cameras, depth sensors and motion sensors to overlay images onto the real working environment, engineers and factory workers can visualize the exact bolts, parts, part numbers and instructions on how to assemble a particular component correctly. Lockheed Martin began using AR goggles and improved F-35 assembly time by 30 percent, in addition to increasing accuracy to 96 percent. In order to remain competitive, businesses should consider the ways VR and AR can improve efficiency and supply chain productivity. According to a recent BofA Merrill Lynch Global Research report, AR platforms can provide companies up to 25 percent in cost savings on installation of equipment. Here are four ways VR/AR is disrupting the mid-market manufacturing space:
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