It can be hard to develop products that you know without a doubt will meet the needs of your customers. Your company needs to continue to offer solutions to your customers’ ever-changing needs, but how can you know what they need if they’re not telling you? Your website visitors might actually be sending you signals indicating what products or services they’re looking for from you.
If your website has a site search function, are you paying attention to what people are typing into the search box? In some cases, you might just find product numbers or other things that you know are relevant to the products or services you already offer. However, your site search analytics can also be a goldmine for new ideas. If people are typing in searches for products or services you don’t have, or questions you can’t currently answer, it might be time to see if you can meet these requests with new products or solutions.
“Contact Us” Questions
More often than not, the people using your contact forms are going to ask you questions about your products and services. Sometimes you’ll have the answer for them, but sometimes you won’t. It’s those times that you don’t have a solution that could present an opportunity to create a new product or service.
When people submit a quote request and share details of their application, take a close look at how they’re using your products. Sometimes how customers are using your products can be the start of new product development.
Google Webmaster Tools
For the more advanced marketer, Google Webmaster Tools can provide insight into what your website visitors are looking for. Within the application, you can dive into the search queries driving traffic to your website. In some cases, you might be aware of these search queries if they align really well with what your company does and with the content on your website. In other cases, you might be able to uncover some surprises. The search queries you don’t expect to find could be what drives your company to create new products or services if you notice quite a bit of traffic coming to your website from those queries.
While focus groups and internal meetings are important to the innovation process, if you’re not paying attention to your website you could be missing out on some new business opportunities.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or firstname.lastname@example.org
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for