Did you know that 66% of new products will fail within two years? According to Booz & Company research, this is true. A successful new product launch strategy can help you ensure that your new product doesn’t fail. In addition to traditional marketing strategies you’ve used for years, digital strategies are more important than ever. Here’s how to use digital marketing to help launch your new product.
First you’ll need to find out what people are searching for and what keywords apply to your new product to get the maximum results from search engine optimization (SEO). When creating content for your website, insert these keywords naturally within the content. Outside of creating a new product page on your website, here are some other website strategies to use:
Graphics on your homepage
Pay-Per-Click Advertising Strategies
Pay-per-click (PPC) advertising involves ads that show up in search engine results. These ads are exactly what they sound like- you pay for the ad each time someone clicks on it. PPC is perfect for a new product launch because it can provide much faster results than SEO. You can quickly start getting traffic to your new product pages within just a few hours of creating your PPC campaign.
Email strategies take the shape of many different forms. Here are three email campaigns you’ll want to establish:
Announce your new product to existing industry contacts, such as associations you’re a member of and journalists you have an established relationship with.
Email blast information to your current clients.
Send email newsletters with information about the new product, as well as articles about the applications and more.
Social media is how you create buzz around your product. Consider these strategies:
LinkedIn: You can post product updates to your company page, create showcase pages, and share information about the product in relevant LinkedIn groups by touting the applications in which the product can be used.
Blogging: You should use your own blog if you have one, but outside of your blog there could be influential bloggers in your industry that you’ll want to reach out to.
YouTube: Create a video that shows your product in action and/or describes the features and uses.
There are many ways to promote your new product, and digital is an avenue that manufacturing companies need to embrace in order to launch products successfully.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or email@example.com
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for