Digital Strategies for Your Next Product Launch

digital strategiesDid you know that 66% of new products will fail within two years? According to Booz & Company research, this is true. A successful new product launch strategy can help you ensure that your new product doesn’t fail. In addition to traditional marketing strategies you’ve used for years, digital strategies are more important than ever. Here’s how to use digital marketing to help launch your new product.

Website Strategies

First you’ll need to find out what people are searching for and what keywords apply to your new product to get the maximum results from search engine optimization (SEO). When creating content for your website, insert these keywords naturally within the content. Outside of creating a new product page on your website, here are some other website strategies to use:

  • Graphics on your homepage
  • Blog post(s)
  • Product videos

Pay-Per-Click Advertising Strategies

Pay-per-click (PPC) advertising involves ads that show up in search engine results. These ads are exactly what they sound like- you pay for the ad each time someone clicks on it. PPC is perfect for a new product launch because it can provide much faster results than SEO. You can quickly start getting traffic to your new product pages within just a few hours of creating your PPC campaign.

Email Strategies

Email strategies take the shape of many different forms. Here are three email campaigns you’ll want to establish:

  • Announce your new product to existing industry contacts, such as associations you’re a member of and journalists you have an established relationship with.
  • Email blast information to your current clients.
  • Send email newsletters with information about the new product, as well as articles about the applications and more.

Social Strategies

Social media is how you create buzz around your product. Consider these strategies:

  • LinkedIn: You can post product updates to your company page, create showcase pages, and share information about the product in relevant LinkedIn groups by touting the applications in which the product can be used.
  • Blogging: You should use your own blog if you have one, but outside of your blog there could be influential bloggers in your industry that you’ll want to reach out to.
  • YouTube: Create a video that shows your product in action and/or describes the features and uses.

There are many ways to promote your new product, and digital is an avenue that manufacturing companies need to embrace in order to launch products successfully.

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Posted by MAGNET Ohio in Marketing

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