Digital Strategies for Telling Your Company Story

Digital StartegiesToday’s customers don’t just want to know about the products and/or services your company offers. They also want to know more about your company’s story. Where did your company get its start, who is in charge of your company and what makes your company unique, are all details that could help potential customers choose to work with you. With the Internet, this information can easily be shared with your customers in multiple ways.

Company History Web Page

Every company has a history, no matter how old or young it is. Many websites today will include a page detailing how the company got its start and the direction the company is going in for the future. This can be done in a number of ways. Companies with a rich, long history might choose to present a timeline of important milestones in the company history, while others might just have a few paragraphs describing when and where the company was founded and a few other important events to highlight.

Video Tours of Facilities

Your company story is more than just the history of it. It’d be unrealistic to invite every potential customer to come visit your manufacturing facilities, but many will still be interested in knowing how your products are manufactured. Video tours of your facility can accomplish this, and you can have control over what processes you show so that you’re not giving away any tricks of the trade. These videos can be placed on your website and uploaded to YouTube for maximum exposure.

Corporate Leadership Bios

Help your customers have faith in your company. Corporate leadership bios on your website share information about the experience of the people leading your company. In addition, bios can add some personality to your company. They make your company seem more human and when they include a headshot of the person, they tie a face with a name.

Telling your company’s story helps build trust with your customers and share what makes your company tick.

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Posted by MAGNET Ohio in Marketing

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