Today’s customers don’t just want to know about the products and/or services your company offers. They also want to know more about your company’s story. Where did your company get its start, who is in charge of your company and what makes your company unique, are all details that could help potential customers choose to work with you. With the Internet, this information can easily be shared with your customers in multiple ways.
Company History Web Page
Every company has a history, no matter how old or young it is. Many websites today will include a page detailing how the company got its start and the direction the company is going in for the future. This can be done in a number of ways. Companies with a rich, long history might choose to present a timeline of important milestones in the company history, while others might just have a few paragraphs describing when and where the company was founded and a few other important events to highlight.
Video Tours of Facilities
Your company story is more than just the history of it. It’d be unrealistic to invite every potential customer to come visit your manufacturing facilities, but many will still be interested in knowing how your products are manufactured. Video tours of your facility can accomplish this, and you can have control over what processes you show so that you’re not giving away any tricks of the trade. These videos can be placed on your website and uploaded to YouTube for maximum exposure.
Corporate Leadership Bios
Help your customers have faith in your company. Corporate leadership bios on your website share information about the experience of the people leading your company. In addition, bios can add some personality to your company. They make your company seem more human and when they include a headshot of the person, they tie a face with a name.
Telling your company’s story helps build trust with your customers and share what makes your company tick.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or firstname.lastname@example.org
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for