My message is simple, think BIG about your business. Ask yourself the simple question, “what business am I really in?” Your respond to this question can impact your business in a very significant way. Your answer will shape how you see your company, how your employees see it, how your competitors see it, and how your customers see it. If you think too small you run the risk of getting left behind.
What do I mean by “thinking too small?”
Take the railroad companies for example. For years they thought of themselves as being in the railroad business rather than being in the transportation business. This narrow view of their business allowed newer competitors in the “transportation” industry to take away their customers.
The railroad companies serviced their customers only from a railroad perspective neglecting to expand into areas the automotive, aerospace, or telecommunications companies did.
Let’s go back to thinking about your company. Are you in a larger “business” than you think? How can you think bigger to service more customers? Check out the examples below:
• Hollywood – Movie Business or Entertainment Business?
• Lifetime Fitness – Gym or Fitness Center?
• Sheetz – Gas Station or Full-Service Convenient Store?
• ExxonMobile – Gas Company or Energy Company?
• Apple – Phone Company or Technology Company?
See the difference? Each of these companies views themselves in the BIGGER picture, allowing them to expand their core capabilities into more than just a narrow product or service.
Let MAGNET help you think BIGGER…Give us a call today to talk more 216-391-7766
HEADLINE The survey definitively shows that product innovation leads to more growth, while “grow your own workforce” strategies will be needed to fill the major labor shortages hampering small manufacturer growth. Emerging technologies like the Internet of Things (IoT), 3D printing, and digital manufacturing are beginning to enhance innovation and productivity, but still have significant room for adoption amongst Ohio’s small manufacturing businesses. ABOUT THE SURVEY Under the direction of the Ohio Manufacturing Extension Partnership (Ohio MEP), MAGNET: The Manufacturing Advocacy and Growth Network conducted a thorough survey of Ohio’s manufacturing base. Contributing approximately 20% of Ohio’s jobs (and driving in some regions up to 50% of Ohio’s economy), and generating a disproportionate amount of export revenues and Gross Regional Product, manufacturing is critical to Ohio. Greater than 95% of Ohio’s manufacturers are small (under 500 employees), and these manufacturers need to remain competitive both nationally and internationally to ensure our economy’s health. Ohio’s Development Services Agency and the National Institute of Standards and Technology, which runs the MEP, recognizes the importance of this sector and fuels MAGNET and the Ohio MEP program to directly serve and support innovation, efficiency, and growth in small and medium manufacturers. What manufacturers need
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Why should you consider TechLink? To date: More than 1,270 technology transfer partnerships brokered between companies and 110 DoD labs or centers, including all 65 DoD labs that generate patented inventions More than 600 license agreements facilitated between DoD and companies nationwide, transferring over 1,000 DoD inventions to industry Facilitated 60% of total DoD licensing agreements over the past 10 years What does TechLink Specialize in? TechLink specializes in 10 technology areas: Energy, BioTech, Materials, Sensors, Photonics, Software/Info Technology, Military Technology, Electronics and Environmental Technologies. 4 Ways TechLink can help you: Actively market DoD inventions to industry nationwide Help companies evaluate these inventions and submit license applications Facilitate communications between DoD labs and companies leading to “win-win” license agreements for both parties Maintain the nation’s only comprehensive database of DoD-patented inventions, fully searchable through techlinkcenter.org Why should you believe in TechLink? Check out the TechLink technology database and the Technology Spotlight for regular updates on available technologies and contact information for the related Technology Manager. The Manager will help you assess the technology for your company needs, facilitate your connection with DoD, and walk you through the licensing process. Most DoD inventions have civilian and commercial applications. DoD technologies licensed by TechLink have generated