In the world of manufacturing, the term “thought leadership” is an ever-present buzzword that transcends industry. People perceived as thought leaders often speak at conferences, maintain blogs, and write extensively on topics pertinent to their audience. More importantly, thought leaders engage in the sharing and discussion of ideas that influence the thoughts of others and help people achieve success.
But what does it really take to transform yourself into a thought leader? While you might not become the next Seth Godin or Jim Tompkins, it’s definitely possible to drive conversation and influence key people in your industry. The following characteristics can help you not only be perceived as a thought leader, but engage with others on multiple levels that can propel your ideas forward.
Enhanced Storytelling: Stories are the first step to connecting with your audience on a personal level. Begin with a hook, then dive into details to which you feel they’ll respond. Anecdotes from your own life often serve as great backdrops, descriptors, and metaphors for the larger message you may be trying to convey.
Quality Curating: Thought leaders know great content when they see it, and many have the impulse to share it with others. Think about what topics are important to you, then research different aspects of them. Determine which publications and sources are the most relevant or credible, then put them out there for the world to see – it will only add to your credibility.
Leveraged Networks: While your expertise alone may be important in some areas, becoming a thought leader is also about who you know. It’s crucial to stay connected to key figures inside (and outside) of your industry, as there are some who can help you tell your story and share your ideas in a meaningful way. After all, this is why Linkedin and other social media platforms have been so successful for existing thought leaders!
Individualism and Credibility: The value of a unique and trusted voice cannot be understated in the world of thought leadership. No matter your audience, location, or enterprise, conveying your competence plays a vital role in growing your support base. Tone also matters, so it is recommended that you find a balance between being relatable and being an expert with all the answers.
Developing these qualities requires a huge commitment and may not come easily to some. However, turning yourself into a thought leader in your industry can empower you and ultimately take your company to new heights of success.
Not only is MAGNET a champion of manufacturing in Northeast Ohio, but our organization also promotes the idea of thought leadership and the discussion of ideas in various industries.
Want to know how MAGNET can help your business? Call Linda Barita at 216.600.1022 or email firstname.lastname@example.org.
MAGNET is a part of Ohio MEP, part of the NIST-MEP program.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or email@example.com
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for