5 Ways Digital Marketing Can Improve Customer Service
According to ThomasNet’s most recent Industry Market Barometer report, manufacturers are directing a large portion of their resources and efforts to improving customer retention and service. Providing excellent customer service is more than having knowledgeable customer service representatives answering your phones. In fact, in today’s digital age, your company’s website and other digital marketing efforts are critical components of providing the customer service people expect from you. Here are five ways to improve your company’s customer service digitally.
Make Contacting Your Company Easy Don’t bury your “contact us” page on your website. If people have questions or need assistance, contacting your company should be easy. Make sure that your contact page is easy to find and that the form on the page only contains the fields absolutely necessary to respond to the customer appropriately.
Answer Frequently Asked Questions A “Frequently Asked Questions” page on your website can provide a wealth of information for current and potential customers. To find out what information to include on this page, talk to your customer service representatives and sales associates to find out what questions they get asked most often.
Offer Live Chat Live chat is a feature that a lot of websites use today, and depending on the products or services you offer, this could be a good feature to include on your website. This gives current and potential customers a quick and easy way to make contact with your company and get an immediate response.
Send Emails That Matter Your email newsletters provide a great opportunity to address some of the biggest challenges and questions you know that your customers have. Focusing on providing content that solves problems and answers questions makes your company look knowledgeable and provides useful information to your subscribers.
Provide Downloadable Content Develop white papers, guides, and other downloadable pieces of content that solve common challenges and answer some of the big questions your current and potential customers may have. Not only does this provide people with information they need, but it can also free up your customer service representatives from answering some of the same questions over and over again.
Digital marketing isn’t just about getting your products noticed on the Internet. It’s also a great way to provide useful information to current and potential customers and answer some of their biggest questions.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or firstname.lastname@example.org
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for