5 Ways Digital Marketing Can Improve Customer Service

5 ways digital marketing can improve customer serviceAccording to ThomasNet’s most recent Industry Market Barometer report, manufacturers are directing a large portion of their resources and efforts to improving customer retention and service. Providing excellent customer service is more than having knowledgeable customer service representatives answering your phones. In fact, in today’s digital age, your company’s website and other digital marketing efforts are critical components of providing the customer service people expect from you. Here are five ways to improve your company’s customer service digitally.

  1. Make Contacting Your Company Easy  Don’t bury your “contact us” page on your website. If people have questions or need assistance, contacting your company should be easy. Make sure that your contact page is easy to find and that the form on the page only contains the fields absolutely necessary to respond to the customer appropriately.
  2. Answer Frequently Asked Questions  A “Frequently Asked Questions” page on your website can provide a wealth of information for current and potential customers. To find out what information to include on this page, talk to your customer service representatives and sales associates to find out what questions they get asked most often.
  3. Offer Live Chat  Live chat is a feature that a lot of websites use today, and depending on the products or services you offer, this could be a good feature to include on your website. This gives current and potential customers a quick and easy way to make contact with your company and get an immediate response.
  4. Send Emails That Matter  Your email newsletters provide a great opportunity to address some of the biggest challenges and questions you know that your customers have. Focusing on providing content that solves problems and answers questions makes your company look knowledgeable and provides useful information to your subscribers.
  5. Provide Downloadable Content  Develop white papers, guides, and other downloadable pieces of content that solve common challenges and answer some of the big questions your current and potential customers may have. Not only does this provide people with information they need, but it can also free up your customer service representatives from answering some of the same questions over and over again. 

 

Digital marketing isn’t just about getting your products noticed on the Internet. It’s also a great way to provide useful information to current and potential customers and answer some of their biggest questions.

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Posted by MAGNET Ohio in Marketing

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