5 Ways Digital Marketing Can Improve Customer Service

5 ways digital marketing can improve customer serviceAccording to ThomasNet’s most recent Industry Market Barometer report, manufacturers are directing a large portion of their resources and efforts to improving customer retention and service. Providing excellent customer service is more than having knowledgeable customer service representatives answering your phones. In fact, in today’s digital age, your company’s website and other digital marketing efforts are critical components of providing the customer service people expect from you. Here are five ways to improve your company’s customer service digitally.

  1. Make Contacting Your Company Easy  Don’t bury your “contact us” page on your website. If people have questions or need assistance, contacting your company should be easy. Make sure that your contact page is easy to find and that the form on the page only contains the fields absolutely necessary to respond to the customer appropriately.
  2. Answer Frequently Asked Questions  A “Frequently Asked Questions” page on your website can provide a wealth of information for current and potential customers. To find out what information to include on this page, talk to your customer service representatives and sales associates to find out what questions they get asked most often.
  3. Offer Live Chat  Live chat is a feature that a lot of websites use today, and depending on the products or services you offer, this could be a good feature to include on your website. This gives current and potential customers a quick and easy way to make contact with your company and get an immediate response.
  4. Send Emails That Matter  Your email newsletters provide a great opportunity to address some of the biggest challenges and questions you know that your customers have. Focusing on providing content that solves problems and answers questions makes your company look knowledgeable and provides useful information to your subscribers.
  5. Provide Downloadable Content  Develop white papers, guides, and other downloadable pieces of content that solve common challenges and answer some of the big questions your current and potential customers may have. Not only does this provide people with information they need, but it can also free up your customer service representatives from answering some of the same questions over and over again. 


Digital marketing isn’t just about getting your products noticed on the Internet. It’s also a great way to provide useful information to current and potential customers and answer some of their biggest questions.

Posted by MAGNET Ohio in Marketing

Most Recent


February 22, 2018 by Sam Wasylyshyn

HEADLINE The survey definitively shows that product innovation leads to more growth, while “grow your own workforce” strategies will be needed to fill the major labor shortages hampering small manufacturer growth. Emerging technologies like the Internet of Things (IoT), 3D printing, and digital manufacturing are beginning to enhance innovation and productivity, but still have significant room for adoption amongst Ohio’s small manufacturing businesses. ABOUT THE SURVEY Under the direction of the Ohio Manufacturing Extension Partnership (Ohio MEP), MAGNET: The Manufacturing Advocacy and Growth Network conducted a thorough survey of Ohio’s manufacturing base. Contributing approximately 20% of Ohio’s jobs (and driving in some regions up to 50% of Ohio’s economy), and generating a disproportionate amount of export revenues and Gross Regional Product, manufacturing is critical to Ohio. Greater than 95% of Ohio’s manufacturers are small (under 500 employees), and these manufacturers need to remain competitive both nationally and internationally to ensure our economy’s health. Ohio’s Development Services Agency and the National Institute of Standards and Technology, which runs the MEP, recognizes the importance of this sector and fuels MAGNET and the Ohio MEP program to directly serve and support innovation, efficiency, and growth in small and medium manufacturers. What manufacturers need

Manufacturing is Facing a New Reality

February 06, 2018 by Sam Wasylyshyn

How Virtual Reality and Augmented Reality Can Help Keep Our Engineers Safe and Our Manufacturing Strong Recall how difficult it was to put together complex LEGO creations when you were a child or helping a child. Now, picture assembling a fighter plane from a room full of parts. Even highly trained engineers can benefit from technology to help improve consistency and quality. Virtual reality (VR) and augmented reality (AR) are making near-perfect assembly a possibility in the manufacturing space. By wearing AR glasses that use cameras, depth sensors and motion sensors to overlay images onto the real working environment, engineers and factory workers can visualize the exact bolts, parts, part numbers and instructions on how to assemble a particular component correctly. Lockheed Martin began using AR goggles and improved F-35 assembly time by 30 percent, in addition to increasing accuracy to 96 percent[1]. In order to remain competitive, businesses should consider the ways VR and AR can improve efficiency and supply chain productivity. According to a recent BofA Merrill Lynch Global Research report[2], AR platforms can provide companies up to 25 percent in cost savings on installation of equipment. Here are four ways VR/AR is disrupting the mid-market manufacturing space:

Is Technology Your Thing? Connect with TechLink

February 06, 2018 by Sam Wasylyshyn

Why should you consider TechLink? To date: More than 1,270 technology transfer partnerships brokered between companies and 110 DoD labs or centers, including all 65 DoD labs that generate patented inventions More than 600 license agreements facilitated between DoD and companies nationwide, transferring over 1,000 DoD inventions to industry Facilitated 60% of total DoD licensing agreements over the past 10 years What does TechLink Specialize in? TechLink specializes in 10 technology areas: Energy, BioTech, Materials, Sensors, Photonics, Software/Info Technology, Military Technology, Electronics and Environmental Technologies. 4 Ways TechLink can help you: Actively market DoD inventions to industry nationwide Help companies evaluate these inventions and submit license applications Facilitate communications between DoD labs and companies leading to “win-win” license agreements for both parties Maintain the nation’s only comprehensive database of DoD-patented inventions, fully searchable through techlinkcenter.org Why should you believe in TechLink? Check out the TechLink technology database and the Technology Spotlight for regular updates on available technologies and contact information for the related Technology Manager. The Manager will help you assess the technology for your company needs, facilitate your connection with DoD, and walk you through the licensing process. Most DoD inventions have civilian and commercial applications. DoD technologies licensed by TechLink have generated