Everyone’s had the experience of arriving at a website and not being able to find the information they need. It’s a frustrating experience that you don’t want to recreate for your own customers. Beyond your website’s homepage, there are five types of pages that are essential components of any manufacturing website.
1. Products/Services-Your products and services are what make money for your company, and it’s what your potential customers are most interested in when they arrive at your website. The content of these pages should be easy to access and clearly relay the main features, benefits and applications of your products.
2. “About Us”- When potential customers are in research mode, the “About Us” page of your website is one of the pages they’ll be looking at. This page is less about what your company does and more about who your company is. It exists to eliminate visitor anxiety and lend some personality to your company. Here, you can add information about your company’s history, team member bios, information about your facility, and more.
3. Testimonials- It’s easy for any company to boast about how amazing and innovative their products and services are, but having current customers tout you as the best is even better. Potential customers want to know that your company has helped businesses like theirs and testimonials from satisfied customers can accomplish this.
4. Quality Statements- Manufacturers often have specific and strict quality assurance standards that they adhere to, and this is important for potential customers to know. A potential customer will come to your website looking to find out how your company ensures quality. Even if you can’t detail out the full process, it’s important to at least make mention that your company has a process in place to make sure that each product manufactured will perform as intended.
5. Contact Us- Having all this useful information is great, but if someone can’t contact your company after they’ve read all this, you’re going to lose some potential new business. Your contact page should be as simple as possible, with as few form fields to fill out as possible. The least amount of information you ask a potential customer to provide, the more likely they are to trust your company and contact you.
Remember that your website isn’t a place prospects and customers visit just once. They could arrive at your website multiple times and the key to success for your company lies in ensuring your website has the content they need each time they visit.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or email@example.com
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for