As manufacturers, you understand the importance of keeping manufacturing processes lean and increasing efficiencies wherever possible. Running your business efficiently isn’t limited to the day-to-day activities that help you manufacture your product. Digital marketing can be streamlined and made more efficient too. Here are three tips for how to market your business more efficiently.
Automate Where Possible: If you’re involved in social media or email marketing, these processes can be automated so that your marketing and sales teams aren’t bogged down with small, but time consuming, tasks. With social media, there are a number of tools available to help you schedule out your postings on all social media channels. If you know ahead of time that you want to feature a particular picture, video or fact, you can use tools like Hootsuite, TweetDeck, and others to schedule your posts throughout the weeks or months. Email marketing can be automated as well. If you send emails to people who have requested a quote or information, you can use various marketing automation tools to automatically send a follow-up email the instant someone requests a quote through your website.
Re-imagine Content: There aren’t enough hours in the day to develop completely original content all the time. But you probably have content resources you’re not even digging into. Take a look at your inventory of brochures, spec sheets, case studies, website content and even your RFQs to see how you might use this content in other ways. For example, if you have printed brochures, you can turn those into PDFs and upload them to your website. If you’re struggling to develop website content, look to your RFQs. Are there any unique applications or even common applications of your products that you can pull from an RFQ? This could be great material for a section of your website that highlights applications of your products. Repurposing existing content is a strategy you should adopt in order to save time and reduce the strain on your marketing resources.
Talk to Customer Service: You’d be surprised how much information you can gather from customer service representatives. These are the people who hear the challenges your customers face and chances are, there are some common things they’re explaining to customers or common questions they answer. This could easily result in a “Frequently Asked Questions” page for your website, and it’ll only take a small amount of your time to gather the information from the right people.
Make your manufacturing company a lean, mean digital marketing machine. Follow these tips and discover new ways to make your company’s marketing more effective and efficient.
One remarkable thing about the list is that it rarely changes. The order may change but the top cited standards typically don’t change. Top 10 Sited Safety and Health Violations: 501 - Fall Protection 1200 - Hazard Communication 451 - Scaffolding 134 - Respiratory Protection 147 - Lockout/Tagout 178 - Powered Industrial Trucks 1053 - Ladders 305 - Electrical, Wiring Methods 212 - Machine Guarding 303 - Electrical, General Requirements Three of the 10 sited standards are directed at the construction standard (1926) while other fall within the general industry (1910). It should be noted however that the general industry standard also has fall protection guidelines. Year after year, inspectors see the same on-the-job hazards, any one of which could result in a fatality or severe injury. More than 4,500 workers are killed on the job every year, and approximately 3 million are injured. By understanding these regulations you can improve your safety program and prevent injuries. Give me a call if you have any compliance doubts, or want to review OHSA regulations. Gwido Dlugopolsky at 216-391-7766 or firstname.lastname@example.org
Why does it take a NASCAR pit crew only 15 seconds to change four car tires when it takes people like you and me minutes? The answer is simple SMED. Single Minute Exchange of Dies, or SMED, is a process for reducing the time it takes to do equipment changeovers. Using the principles of SMED you should be able to perform any changeover in your facility in under 10 minutes! The SMED process is simple – convert as many changeover steps as possible to “external”, meaning they are done while your equipment is still RUNNING, while simplifying and streamlining the remaining steps. SMED is broken down into the following 3 Steps: Separate Convert Streamline We found this article to be very helping in explaining the SMED process in more detail: LEAN PRODUCTION - SMED A good first step to achieve this level of SMED efficiency would be to run a kaizen event at your facility to standardize (5S) your tools and supplies. Doing this alone will help you achieve 40% to 50% greater efficiency. Once the “low hanging fruit” is gone, you can still reduce setup times another 20% by practicing more advanced SMED principles.
The secret to closing any sale is to reduce uncertainty in the buyer and replace it with confidence in YOU, your PRODUCT/SERVICE, and your COMPANY. Step 1 – Confidence in YOU Someone buying from you wants to be able to fundamentally connect with you on a human level and feel confident that you’re an expert in what you’re selling If you’re selling paperclips, be an expert in paperclips If you’re selling design and engineering related services, be an expert in design and engineering related services Focus on addressing the problem, not the solution….MEANING you already know you have the solution, connect with the buyer by being an expert with the problem he/she is facing. Prove that you know the problem and all aspects of the problem like the back of your hand. Step 2- Confidence in the PRODUCT/SERVICE you are selling Someone buying from you needs to trust the product/service you are selling will solve their problem. It’s your responsibility to deliver a solution and the benefits associated with it. Basically you need to “Hit a Homerun” communicating this message. Tip – Use Success Stories: Share with the potential buyer examples of your product/service solving problems and delivering value for