3 Ways to Achieve Digital Marketing Efficiencies

achieve digital marketing efficienciesAs manufacturers, you understand the importance of keeping manufacturing processes lean and increasing efficiencies wherever possible. Running your business efficiently isn’t limited to the day-to-day activities that help you manufacture your product. Digital marketing can be streamlined and made more efficient too. Here are three tips for how to market your business more efficiently.

  1. Automate Where Possible: If you’re involved in social media or email marketing, these processes can be automated so that your marketing and sales teams aren’t bogged down with small, but time consuming, tasks. With social media, there are a number of tools available to help you schedule out your postings on all social media channels. If you know ahead of time that you want to feature a particular picture, video or fact, you can use tools like HootsuiteTweetDeck, and others to schedule your posts throughout the weeks or months. Email marketing can be automated as well. If you send emails to people who have requested a quote or information, you can use various marketing automation tools to automatically send a follow-up email the instant someone requests a quote through your website.
  2. Re-imagine Content: There aren’t enough hours in the day to develop completely original content all the time. But you probably have content resources you’re not even digging into. Take a look at your inventory of brochures, spec sheets, case studies, website content and even your RFQs to see how you might use this content in other ways. For example, if you have printed brochures, you can turn those into PDFs and upload them to your website. If you’re struggling to develop website content, look to your RFQs. Are there any unique applications or even common applications of your products that you can pull from an RFQ? This could be great material for a section of your website that highlights applications of your products. Repurposing existing content is a strategy you should adopt in order to save time and reduce the strain on your marketing resources.
  3. Talk to Customer Service: You’d be surprised how much information you can gather from customer service representatives. These are the people who hear the challenges your customers face and chances are, there are some common things they’re explaining to customers or common questions they answer. This could easily result in a “Frequently Asked Questions” page for your website, and it’ll only take a small amount of your time to gather the information from the right people.

 

Make your manufacturing company a lean, mean digital marketing machine. Follow these tips and discover new ways to make your company’s marketing more effective and efficient.

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Posted by MAGNET Ohio in Marketing

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