Blog posts from November, 2016

6 Reasons Why You Need Digital Marketing to Grow Your Business

November 07, 2016 by Liz Fox

Manufacturing has always been at the forefront of change and innovation, notably in creating and implementing new measures to better serve the needs of the company and its customer base. But the rapid pace of technological growth – paired with reluctance to invest in new and/or unexplored systems – has left small and mid-size businesses struggling to keep up in an increasingly connected world. However, digital marketing services can be utilized for different purposes in different industries with the ultimate goal of increasing revenue and establishing credibility. The following reasons not only address the numerous benefits of incorporating digital marketing in your overall strategy, but also how different techniques can grow your business sooner rather than later. Lead delivery and conversion – Lead scoring empowers companies to better track how customers are finding them. By using a marketing automation platform in conjunction with a CRM, manufacturers can easily monitor how incoming traffic gets converted to leads, followers, subscribers, and/or closed sales. Reduced marketing costs – Traditional media like print, radio, and television harbor high rates, and are in some cases ineffective at getting to your target market. Digital marketing not only touches a wider range of clients, but also bears

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