Blog posts from April, 2015

Manufacturing with a Cool Factor

April 27, 2015 by MAGNET Ohio

Dirty, dark, dangerous, dull... these are some "D words" that used to be associated with manufacturing. "The industry is no longer a dull, oily, greasy environment where things gets made, like it was 20 years ago" says MAGNET senior design engineer, Dave Pierson. Dave was featured in this article from Freshwater Cleveland about the meteoric rise of additive manufacturing. MAGNET (Manufacturing Advocacy & Growth Network) is partnering with Cuyahoga Community College (Tri-C) in its three-dimensional venture. Pierson is excited about a process that can build everything from robotic hands to economy-class airplane seats. The cost and time savings for quality printed steel rather than ordinary stamped steel is upwards of 90 percent. Though printed steel may not have the same sex appeal as robots and comfy plane chairs, it nicely illustrates the limitless possibilities presented by 3D design, Pierson says. "To be competitive we have to look at the resources available in additive manufacturing and plug them into local area manufacturers," says Pierson. "If companies don't have their finger on the pulse of the industry, they're going to fall behind very quickly." The tech has come a ways from decades-old stereolithography practices, when Pierson would send files by snail mail

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My Favorite Content Creation Tools for OEM Marketing

April 14, 2015 by MAGNET Ohio

My Favorite Content Creation Tools for OEM Marketing Content creation is one of many manufacturing marketing trends. However, unlike most trends, content marketing is here to stay. Every industry has difficulty meeting the fast-paced needs of content production. Plus, many companies are doing this with internal marketing initiatives, as well as employees who are not trained writers. Unfortunately, manufacturing marketing suffers from these issues ten times as much as an average company. The reason why—OEM marketing has a self-confidence issue. The belief that manufacturers cannot create engaging content has held steady in the past two annual Manufacturing Marketing Reports conducted by the Content Marketing Institute. Get over your fear of content with these helpful content creation tools, which will stimulate your OEM marketing content program. 1.     BuzzSumo Thanks to BuzzSumo, finding popular, successful content is incredibly easy. This content creation tool has both a free version and a paid version. With the free version, you can submit a topic you’re interested in and see the top ten pieces of content on this topic. It also lets you see how much this piece of content is shared, who shared it, what social channels it’s most popular on, and more. The

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5 Things Obama Learned About Product Innovation That Inspired Him

April 10, 2015 by MAGNET Ohio

In his recent visit to Cleveland this past March, President Barack Obama stopped by the Manufacturing Advocacy and Growth Network (MAGNET) facilities to see what products were being created and developed by local manufacturers in Northeast Ohio. Obama was pleasantly surprised to see how these start-ups were creating innovations in a wide variety of fields, from medicine to aviation, right in the heart of Ohio. Here’s what Obama learned in his visit: Whiskey is being made faster than ever     Obama spoke with Tom Lix, CEO of Cleveland Whiskey and creator of a method that combines temperature and pressure control to make bourbon within six months (rather than the usual eight to 12 year period) that tastes just as good as the competition. "I love Kentucky bourbon, but apparently this gets made a lot quicker," Obama noted about Lix’s product. He couldn’t taste test Cleveland Whiskey then as he had a speech to deliver later that day, but he made sure to get his own bottle to take home.     The human skull can be repaired via prosthesis It isn’t typical for the U.S. President to handle a human skull, but in this case Obama was shown how

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