Blog posts from February, 2015

Know the Basics: Digital Marketing for Manufacturers

February 17, 2015 by MAGNET Ohio

Manufacturing marketing has been known to lag  behind B2C marketing. But, some research suggests that even when compared to other B2B marketers, manufacturers are still less advanced. Catching up to the more advanced digital marketing trends is vital to success. But, before manufacturers can catch up they must get to know the basics of digital marketing. Read the follow steps to make sure your manufacturing marketing gets on the right track for success. 1.    Revamp your website Your website is ultimately where you want all of your digital customers to end up. So, updating your site is naturally the first step to an increased digital presence. Having an easily navigated site with relevant information is directly tied to capturing leads. Plus, Google no longer only takes keywords into account when ranking websites. A well-designed and streamlined website can actually help your search engine rankings. 2.    Provide links in all of your offsite content It is surprising how often this crucial step is missed. When writing and promoting content, the end goal is to drive readers back to your site. It is true that your content should be unselfish and informative—but, it is still important to remind readers where they content

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MAGNET Names Matthew Fieldman Vice President of External Affairs

February 12, 2015 by MAGNET Ohio

The Manufacturing Advocacy & Growth Network (MAGNET) today announced that Matthew Fieldman has joined the organization and its senior management team as Vice President of External Affairs. In this role, Fieldman will help shape and implement MAGNET’s fundraising and public relations efforts. "We’re pleased to have Matt on our team," said MAGNET President and Chief Executive Officer Daniel E. Berry. "His diverse fundraising and non-profit management experiences will be a great match for MAGNET as we strive to become the premier provider of services to help Northeast Ohio manufacturing companies grow." "I’m excited to join MAGNET, where I feel confident I can help take the organization to the next level," said Fieldman. "With its 30-year history of helping manufacturers to grow in Northeast Ohio, the organization is well-positioned to help even more manufacturers succeed, and accelerate manufacturing as the principal driver of Northeast Ohio’s economy." Fieldman was recently a senior account executive for the digital marketing agency Fathom before launching his own digital marketing agency, Rockit Results. Fieldman is also co-founder and Board President of EDWINS Restaurant and Leadership Institute, Cleveland’s first non-profit restaurant where formerly-incarcerated men and women are trained for careers in fine dining. Fieldman holds a Bachelor

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Dan Berry to Retire as President and Chief Executive Officer of MAGNET

February 02, 2015 by MAGNET Ohio

Daniel E Berry, President & Chief Executive Officer of the Manufacturing Advocacy & Growth Network (MAGNET), today announced his retirement from that organization. MAGNET is a service provider for the Ohio Manufacturing Extension Partnership program, supported in part by the National Institute of Standards and Technology. The MAGNET Board of Directors has begun a search for their new President and CEO and Berry has agreed to remain on staff until his replacement can be found and a successful transition can be made with the new MAGNET President and CEO. Berry has served as MAGNET’s President and CEO since May 2010 after serving as interim CEO for several months on loan from the Greater Cleveland Partnership (GCP). Berry had been the executive vice president at the GCP since its founding in 2004 and prior to that held executive positions at the Greater Cleveland Growth Association and The George Gund Foundation. "I’m honored to have contributed to MAGNET’s tradition of providing high quality services to the Northeast Ohio’s manufacturing community in areas like workforce development, lean and innovation. I am especially proud of the work that the MAGNET team has done in advancing our Partnership for Regional Innovation Services to Manufacturers (PRISM) initiative

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