It’s that time of year again … Time to set your marketing budget for 2015. Before you make any budgetary decisions – Should you spend more this year on digital marketing? Do you focus in organic SEO or social media marketing? What about lead nurturing? And what’s all this buzz around Content Marketing? Want to know what marketers in Manufacturing should consider for 2015? Download the full PDF here.
MAGNET has been working with local educational institutions on a number of programs to connect manufacturers with students enrolled in local high schools and the region’s community colleges and universities right here in Northeast Ohio. We’ve put together several intern programs —several offering subsidized wages—payable to employers following the hiring of interns. For example, MAGNET and Cleveland State can provide interns in engineering, accounting, human resources, IT, business and marketing whose wages are subsidized at 25% through an Ohio Board of Regents grant. Students from Lakeland or Cuyahoga Community Colleges are also available for such internship positions. To learn how to take advantage of these opportunities to hire an intern at subsidized wages, contact MAGNET’s Bill Novak at 216.432.5324 or firstname.lastname@example.org
Content marketing can be a tricky concept to put into practice. It requires turning off your marketing instincts and learning to be a publisher. In the words of Nick Salinbound "Don’t interrupt what people are interested in; be the thing they’re interested in." With that mantra at the center of your efforts, your 2015 content marketing will always be on track. Content Marketing Institute’s 2014 Manufacturing Content Marketing Report, shows that manufacturing marketers are behind other industry marketers so far. Manufacturing marketers utilize less social media channels, feel that their content is less effective, and tend to not have a documented content strategy. These tips will help to ramp up success in the coming year. Start by documenting your content strategy. And—no, having a general idea of your marketing goals does not count as a documented content strategy. A content strategy should start with very specific goals that you are aiming for with your content marketing. Then, a calendar oriented plan of when you will produce content, what topics you will cover, and where this content will be distributed should be made. Connecting these two is a vital step that is often missed. If every piece of content you plan