One of the biggest marketing buzzwords today is "thought leader," and you might be asking yourself what this means or why it should matter to your company. Becoming a thought leader is essentially being seen as a knowledgeable resource within your industry. Thought leadership is important because your company should want to own the space in which you play. However, becoming a thought leader involves more than just knowing your industry and being able to talk about it. Characteristics of a Thought Leader Thought leaders aren’t just bloggers or speakers at conferences. They’re the people who drive the conversations and influence others. To be seen as a thought leader, here are some characteristics you should possess. Ability to Find Compelling Stories: Thought leaders are able to spot a story a mile away and before anyone else does. To do this, you need to pay attention to the news, engage in conversations with people in your industry and stay on top of current events. When a story breaks, you’re the first one to notice and the first one to come up with an interesting angle. Ability to Tell Stories: Great stories are nothing without a great storyteller. However you choose to
The Manufacturing Advocacy & Growth Network is proud to receive a $400,000 grant from the Cleveland Foundation in the foundation’s effort to fill local jobs in high-growth sectors with properly credentialed workers. Along with the foundation’s $325,000 grant to the non-profit economic development organization Wire-Net, these grant monies will be used for the launch of the Urban Growth Agenda. The program is designed to help the growth of 25 promising small to midsize manufacturing companies in the area and to create and preserve jobs in Cleveland’s urban core. An apprenticeship consortium will be created, beginning with six companies, and the Urban Growth Agenda will work with Max Hayes High School to develop three pre-apprenticeship pathways. MAGNET looks forward to continue supporting Ohio manufacturing in impactful ways. Be sure to check back for more updates on the Urban Growth Agenda and how MAGNET continues to affect progress in NEO!
The Incubator at MAGNET (the Manufacturing Advocacy & Growth Network) announced today that registration is still open and tickets are still available for the first annual ProtoTech pitch competition and event, taking place Tuesday, October 21 at the Ariel International Center in Cleveland, Ohio. Those interested can register here. ProtoTech is an exciting pitch competition and networking event focusing on Northeast Ohio’s most promising startups whose technology is embedded in a physical product or process. Those who attend will see the contest’s six start-up finalists pitch their product innovations, ranging from safer real-time x-ray imaging to robotic roofing machines. Audience members will use Turning Technologies’ audience response technology to vote along with a panel of judges for the top presentations. The top teams will receive a multiplier for their funds raised during the competition and over half of every ticket purchased will benefit the multiplier prize pool. During the event’s intermission, there will be a guided discussion on the risks and rewards of product entrepreneurship between three local successful entrepreneurial founders: Blake Squires, CEO of Movable; David Levine, president of Wireless Environment, LLC; and Pete Mitchell, co-founder of Mitchell’s Homemade Ice Cream. There will also be prime networking opportunities for those
If you’ve heard the saying, "No news is good news," and adopted this for your company’s public relations practices, you could be shooting yourself in the foot. Getting some attention from the media is one of the best ways to build brand awareness and show thought leadership for your company. But what do you do if your company doesn’t have any breaking news to share? Here are three things you can do to get media attention even without any big stories from your company to share. Identify Relevant Media Properties and Journalists Start by knowing what publications cover your industry. List out these publications and then find out who the reporters, writers and editors are that cover the topics that are most closely related to what your company does. You should also visit their websites to download any media kits or editorial calendars they might have available. This will help you plan ahead and give you time to develop your story, make contact with the editors and writers, and build those relationships. Generate and Develop Story Ideas Good stories can be discovered and told, even if you don’t have breaking news to share. Here are some ways you can discover