Blog posts from September, 2014

Digital Strategies for Telling Your Company Story

September 15, 2014 by MAGNET Ohio

Today’s customers don’t just want to know about the products and/or services your company offers. They also want to know more about your company’s story. Where did your company get its start, who is in charge of your company and what makes your company unique, are all details that could help potential customers choose to work with you. With the Internet, this information can easily be shared with your customers in multiple ways. Company History Web Page Every company has a history, no matter how old or young it is. Many websites today will include a page detailing how the company got its start and the direction the company is going in for the future. This can be done in a number of ways. Companies with a rich, long history might choose to present a timeline of important milestones in the company history, while others might just have a few paragraphs describing when and where the company was founded and a few other important events to highlight. Video Tours of Facilities Your company story is more than just the history of it. It’d be unrealistic to invite every potential customer to come visit your manufacturing facilities, but many will still

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Driving Innovation with Your Website

September 02, 2014 by MAGNET Ohio

It can be hard to develop products that you know without a doubt will meet the needs of your customers. Your company needs to continue to offer solutions to your customers’ ever-changing needs, but how can you know what they need if they’re not telling you? Your website visitors might actually be sending you signals indicating what products or services they’re looking for from you. Site Search If your website has a site search function, are you paying attention to what people are typing into the search box? In some cases, you might just find product numbers or other things that you know are relevant to the products or services you already offer. However, your site search analytics can also be a goldmine for new ideas. If people are typing in searches for products or services you don’t have, or questions you can’t currently answer, it might be time to see if you can meet these requests with new products or solutions. "Contact Us" Questions More often than not, the people using your contact forms are going to ask you questions about your products and services. Sometimes you’ll have the answer for them, but sometimes you won’t. It’s those times

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