Blog posts from August, 2014

5 Most Important Pages on Your Website

August 19, 2014 by MAGNET Ohio

Everyone’s had the experience of arriving at a website and not being able to find the information they need. It’s a frustrating experience that you don’t want to recreate for your own customers. Beyond your website’s homepage, there are five types of pages that are essential components of any manufacturing website. 1. Products/Services-Your products and services are what make money for your company, and it’s what your potential customers are most interested in when they arrive at your website. The content of these pages should be easy to access and clearly relay the main features, benefits and applications of your products. 2. "About Us"- When potential customers are in research mode, the "About Us" page of your website is one of the pages they’ll be looking at. This page is less about what your company does and more about who your company is. It exists to eliminate visitor anxiety and lend some personality to your company. Here, you can add information about your company’s history, team member bios, information about your facility, and more. 3. Testimonials- It’s easy for any company to boast about how amazing and innovative their products and services are, but having current customers tout you as

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3 Ways to Achieve Digital Marketing Efficiencies

August 04, 2014 by MAGNET Ohio

As manufacturers, you understand the importance of keeping manufacturing processes lean and increasing efficiencies wherever possible. Running your business efficiently isn’t limited to the day-to-day activities that help you manufacture your product. Digital marketing can be streamlined and made more efficient too. Here are three tips for how to market your business more efficiently. Automate Where Possible: If you’re involved in social media or email marketing, these processes can be automated so that your marketing and sales teams aren’t bogged down with small, but time consuming, tasks. With social media, there are a number of tools available to help you schedule out your postings on all social media channels. If you know ahead of time that you want to feature a particular picture, video or fact, you can use tools like Hootsuite, TweetDeck, and others to schedule your posts throughout the weeks or months. Email marketing can be automated as well. If you send emails to people who have requested a quote or information, you can use various marketing automation tools to automatically send a follow-up email the instant someone requests a quote through your website. Re-imagine Content: There aren’t enough hours in the day to develop completely original content all the time. But

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MAGNET and Lincoln Electric Present the Process to Product Ownership

August 03, 2014 by MAGNET Ohio

MAGNET recently visited the Lincoln Electric corporate headquarters to host a fun and informative day of presentations and networking, all themed around the journey from being a contract manufacturer to becoming a product owner. Ethan Karp, VP of  Client Services and Marketing for MAGNET and the director of MAGNET’s Partnership for Regional Innovation Services to Manufacturers (PRISM) program, opened the event by touching on the four D’s of the product process: Define, Discover, Develop and Deliver. Karp then introduced three presentations from three manufacturers who shared their stories of successful innovation. Larry Jutte, president of Ernie Green Industries, Inc., spoke of his company’s medical device subsidiary eNNOVEA life and pushing a product vision completely forward. Jutte noted that there are great opportunities when "ideas are sitting on the shelf" by having a focal point for a product innovation and determining partnership relations to fill in any gaps. Chris Carroll, president of Flavorseal, told how he and his wife Colleen began as Carroll Manufacturing and Sales, manufacturing netting for food processing. Over time, the Carrolls increased their facility sizes, customer base and margin through determination and innovation in the food packaging industry. With unique flavor packaging for meats and other foods now available from Flavorseal, Carroll noted that "innovation can

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