Manufacturing companies of all kinds are now embracing the Internet age, which means it’s getting even harder for you to get noticed on the web. Here are some tips for how to improve the quality of your web presence. In addition, these tips will help make your brand more prominent and accessible. Your Website: The obvious first step in developing a strong web presence is to have a great website. Your website should be attractive, contain easy-to-find and valuable information, as well as be free of any technical problems. A website that doesn’t perform well can cause a visitor to leave out of frustration. If you’re going to spend time designing an attractive website and writing compelling content, you’ll also want to dedicate time and resources to ensure that all technical aspects are sound. Search Engine Optimization (SEO): SEO is an art and a science. Find out what your target audience is search for, the terminology they use and start editing and writing content on your website to include these keywords and key phrases. But be aware that SEO takes time and patience and you won’t see overnight success no matter how skilled you are at it. If you’re patient, over time
This summer, product-focused technology start-up companies in Northeast Ohio will have the opportunity to raise and receive funds toward bringing their ideas to reality in a new pitch competition presented by the Incubator at MAGNET (The Manufacturing Advocacy & Growth Network). The competition is called "ProtoTech." Beginning in late July, the Incubator at MAGNET will start accepting applications from start-up companies whose technology is based on developing a new product or process. Six applicants will then be selected to develop their product pitch and be provided with resources such as an online team page and social media tools to raise funds for their product. On September 18, the six finalists will present pitches for their products to a live audience and a panel of judges who will rate the finalists on each product’s feasibility and investability as well as the quality of their pitch. Each of the six teams will keep all the funds they raise for their product with the top three teams earning a matching multiplier of funds for the amount they raised. To support the commercialization of innovative new technology driven products into the marketplace, NASA Glenn Research Center is partnering with MAGNET and providing $15,000 to help launch this new event
MAGNET is proud to have been awarded for its expansion and collaborative efforts at the eighth annual Economic Development Plus Awards, held by Team NEO and Cleveland Plus Business on Wednesday, July 9th. In the category of Business Expansion (More Than 100 Employees), the City of Strongsville, OH, the Greater Cleveland Partnership and MAGNET were recognized for the expansion of the Vitamix company. In the category of Regionalism and Cross-Border Collaboration, the City of Cleveland, Cuyahoga County, MAGNET and the NASA Glenn Research Center were recognized for creating the Adopt a City pro bono program. MAGNET wishes congratulations to all who were recognized!
According to ThomasNet’s most recent Industry Market Barometer report, manufacturers are directing a large portion of their resources and efforts to improving customer retention and service. Providing excellent customer service is more than having knowledgeable customer service representatives answering your phones. In fact, in today’s digital age, your company’s website and other digital marketing efforts are critical components of providing the customer service people expect from you. Here are five ways to improve your company’s customer service digitally. Make Contacting Your Company Easy Don’t bury your "contact us" page on your website. If people have questions or need assistance, contacting your company should be easy. Make sure that your contact page is easy to find and that the form on the page only contains the fields absolutely necessary to respond to the customer appropriately. Answer Frequently Asked Questions A "Frequently Asked Questions" page on your website can provide a wealth of information for current and potential customers. To find out what information to include on this page, talk to your customer service representatives and sales associates to find out what questions they get asked most often. Offer Live Chat Live chat is a feature that a lot of websites use today, and depending